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BJL CLASSMARK
KDL CLASSMARK
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Record 2 of 2
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Author
Martinez, Pepe, 1960-
Title
The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Publication Info
London : Kogan Page, 2012.
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Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
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Author
Martinez, Pepe, 1960-
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
Author
Martinez, Pepe, 1960-
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Subject
Consumers -- Psychology.
Neuromarketing.
Branding (Marketing)
Marketing -- Psychological aspects.
Descript
xviii, 178 p. : ill.
Note
400 annual accesses. UkHlHU
ISBN
9780749465711 (e-book)
9780749465704 (pbk.)
9780749465711 (ebook)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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