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Author Cooper, Robert G., 1943-
Title Winning at new products : creating value through innovation / Robert G. Cooper.
Publication Info New York : Basic Books, 2011.
Edition 4th ed.



Descript xv, 391 p. : ill.
Edition 4th ed.
Note Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN 9780465025848 (ebook)
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Author Cooper, Robert G., 1943-
Subject New products.
New products -- Case studies.
Descript xv, 391 p. : ill.
Edition 4th ed.
Note Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN 9780465025848 (ebook)
Author Cooper, Robert G., 1943-
Subject New products.
New products -- Case studies.

Subject New products.
New products -- Case studies.
Descript xv, 391 p. : ill.
Note Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN 9780465025848 (ebook)

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