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Record:
Author
Cooper, Robert G., 1943-
Title
Winning at new products : creating value through innovation / Robert G. Cooper.
Publication Info
New York : Basic Books, 2011.
Edition
4th ed.
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Descript
xv, 391 p. : ill.
Edition
4th ed.
Note
Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN
9780465025848 (ebook)
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Author
Cooper, Robert G., 1943-
Subject
New products.
New products -- Case studies.
Descript
xv, 391 p. : ill.
Edition
4th ed.
Note
Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN
9780465025848 (ebook)
Author
Cooper, Robert G., 1943-
Subject
New products.
New products -- Case studies.
Subject
New products.
New products -- Case studies.
Descript
xv, 391 p. : ill.
Note
Previous ed.: Cambridge, Mass.: Perseus, 2001.
Ill. on inside cover.
1 concurrent user. UkHlHU
ISBN
9780465025848 (ebook)
Persistent link to this item
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