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Author Lilien, Gary L., 1946-
Title New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.
Publication Info Reading, Mass. : Addison-Wesley, c1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room

Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
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Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Management.
New products -- Management.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
Alt author Rangaswamy, Arvind.
ISBN 0321046439
0321046447

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