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Author Kohlbacher, Florian.
Title The silver market phenomenon [electronic resource] : business opportunities in an era of demographic change / Florian Kohlbacher, Cornelius Herstatt, editors.
Publication Info Berlin : Springer, c2008.

Subject Consumer behaviour.
Marketing -- Social aspects.
Older consumers.
Population aging -- Economic aspects.
Target marketing.
Descript xxxv, 505 p. : ill.
Alt author ebrary, Inc.
Herstatt, Cornelius.

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