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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Ryans, Adrian B., 1945-
Title
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
Publication Info
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 R9
8 WEEK LOAN
AVAILABLE
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Descript
256p.
ISBN
9780470742976
0470742976
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Author
Ryans, Adrian B., 1945-
Subject
Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
Descript
256p.
ISBN
9780470742976
0470742976
Author
Ryans, Adrian B., 1945-
Subject
Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 R9
8 WEEK LOAN
AVAILABLE
Subject
Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
Descript
256p.
ISBN
9780470742976
0470742976
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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