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SUBJECTS (1-50 of 57)
Product Management
1
Mark
  B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K8  8 WEEK LOAN  AVAILABLE
2
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  DUE 12-08-21
3
Mark
  Brand aesthetics
Mazzalovo, Gerald.
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012. -Access this resource online
2012
EBOOKS
4
Mark
  The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
5
Mark
  Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
6
Mark
  Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Lehu, Jean-Marc.
London : Kogan Page, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.56 LEH  4 WEEK LOAN  AVAILABLE
7
Mark
  Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
8
Mark
  Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
9
Mark
  Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc.
London ; Philadelphia : Kogan Page, c2007.  
c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  659.1 LEH  4 WEEK LOAN  AVAILABLE
10
Mark
  Branding for dummies
Chiaravalle, Bill.
Indianapolis, IN : Wiley Pub., Inc, c2007. -Access this resource online
c2007
EBOOKS
11
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
12
Mark
  Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.  
c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
13
Mark
  Business-to-business brand management theory, research and executive case study exercises

United Kingdom : JAI Press, an imprint of Emerald Group Publishing Limited, 2009. -Access this resource online
2009
EBOOKS
14
Mark
  Cambridge marketing handbook : products
Wilson, Tony.
London : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
15
Mark
  Corporate religion.
Kunde, Jesper.
London : Financial Times Management, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.4012 KUN  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  658.4012 KUN  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  658.4012 KUN  4 WEEK LOAN  AVAILABLE
16
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 CHE  4 WEEK LOAN  AVAILABLE
17
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online
2011
EBOOKS
18
Mark
  Customer integration in industrial innovation projects
Sandmeier, Patricia
Wiesbaden : Gabler Edition Wissenschaft, c2008. -Access this resource online
c2008
EBOOKS
19
Mark
  Design leadership : securing the strategic value of design
Turner, Raymond, 1946-
Farnham, Surrey : Gower Publishing, [2013]  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  745.20684 TUR  4 WEEK LOAN  AVAILABLE
20
Mark
  The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M.
Upper Saddle River ; London : Pearson Education, [2011?] -Access this resource online
2011?
EBOOKS
21
Mark
  The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M., author.
Upper Saddle River, New Jersey : Prentice Hall, [2005]  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF5415.153 .V63 2005  8 WEEK LOAN  AVAILABLE
22
Mark
  Designing winning products

New York : JAI, 2000. -Access this resource online
2000
EBOOKS
23
Mark
  The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
24
Mark
  The experience economy : work is theatre & every business a stage
Pine, B. Joseph.
Boston, Mass. : Harvard Business School Press, c1999.  
c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  DUE 12-08-21
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
25
Mark
  From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
26
Mark
  How products are made : an illustrated guide to product manufacturing

London : Gale, 1993-1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 183 H8  v.1  8 WEEK LOAN  AVAILABLE
 BJL 3rd Floor  TS 183 H8  v.2  8 WEEK LOAN  AVAILABLE
 BJL 3rd Floor  TS 183 H8  v.3  8 WEEK LOAN  AVAILABLE
27
Mark
  Innovation management and new product development.
Trott, Paul.
Harlow : Financial Times/Prentice Hall, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 Engineering Dept.  HD 69 N4 T8  DEPT DECISION  AVAILABLE
28
Mark
  Innovation management and new product development
Trott, Paul.
Harlow : Financial Times Prentice Hall, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
29
Mark
  Innovation management and new product development
Trott, Paul, author.
Harlow, Enlgand : Pearson, 2017.  
2017
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 45 T8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 45 T8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 45 T8  4 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
30
Mark
  Innovation management : strategies, implementation and profits
Afuah, Allan.
Oxford : Oxford University Press, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 58.8 A2  4 WEEK LOAN  AVAILABLE
31
Mark
  The lean practitioner's handbook
Eaton, Mark, 1968-
London ; Philadelphia : Kogan Page, 2013. -Access this resource online
2013
EBOOKS
32
Mark
  Lifestyle brands : a guide to aspirational marketing
Saviolo, Stefania.
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. -Access this resource online
2013
EBOOKS
33
Mark
  The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
34
Mark
  Luxury talent management : leading and managing a luxury brand
Gutsatz, Michel.
Basingstoke : Palgrave Macmillan, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9999 L852 G9  8 WEEK LOAN  AVAILABLE
35
Mark
  Managing and marketing technology
Ford, David, 1944-
London : Thomson, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 F6  8 WEEK LOAN  AVAILABLE
36
Mark
  Marketing big oil : brand lessons from the world's largest companies
Robinson, Mark L.
New York, NY : Palgrave Macmillan, 2014. -Access this resource online
2014
EBOOKS
37
Mark
  Markets of one : creating customer-unique value through mass customization

Boston, Mass. : Harvard Business School Press, c2000.  
c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 155.65 M3  8 WEEK LOAN  AVAILABLE
38
Mark
  Mass customization conversations with innovators in manufacturing

New York : Insight Media, c2000.  
c2000
DVD
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  HD 45 M4  7 DAYS  ASK AT HDC
39
Mark
  New product development : a reader

London : Dryden Press, 1996.  
1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.153 N5  8 WEEK LOAN  AVAILABLE
40
Mark
  Organizing cross-functional new product development projects the phase-specific effects of organizat
Huth, Tobias.
Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler, c2008. -Access this resource online
c2008
EBOOKS
41
Mark
  The persona lifecycle : keeping people in mind throughout product design
Pruitt, John.
Amsterdam ; [Great Britain] : Morgan Kaufmann, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.503 PRU  4 WEEK LOAN  AVAILABLE
42
Mark
  Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana, 1949-
Boston, Mass. : Harvard Business School Press, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 L3  8 WEEK LOAN  AVAILABLE
43
Mark
  Product customization
Hvam, Lars.
Berlin : Springer, 2008. -Access this resource online
2008
EBOOKS
44
Mark
  Product strategy and management
Baker, Michael J., 1935-
Hemel Hempstd : Prentice Hall, 1988.  
1988
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.56 BAK  4 WEEK LOAN  AVAILABLE
45
Mark
  Product strategy and management
Baker, Michael J., 1935-
Harlow : Financial Times/Prentice Hall, 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 B1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.15 B1  8 WEEK LOAN  AVAILABLE
46
Mark
  Product strategy and management
Baker, Michael J, 1935-
Harlow : Financial Times Prentice Hall, 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.15 B1  4 WEEK LOAN  AVAILABLE
47
Mark
  Project management in new product development
Barkley, Bruce, 1939-
New York ; London : McGraw-Hill, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 170 B2  8 WEEK LOAN  AVAILABLE
48
Mark
  Retail product management : buying and merchandising.
Varley, Rosemary, 1959-
New York : Routledge, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  381.1068 VAR  4 WEEK LOAN  AVAILABLE
49
Mark
  Revolutionizing product development : quantum leaps in speed, efficiency, and quality
Wheelwright, Steven C., 1943-
New York : Free Press, 1992.  
1992
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.153 W5  8 WEEK LOAN  AVAILABLE
50
Mark
  The right sensory mix targeting consumer product development scientifically
Derval, Diana
New York : Springer, 2010. -Access this resource online
2010
EBOOKS
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