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Author Lovelock, Christopher H.
Title Services marketing : people, technology, strategy.
Publication Info Boston [Mass.] ; London : Pearson, c2011.
Edition 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 L9  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 L9  4 WEEK LOAN  AVAILABLE

Descript 648 p. : ill. ; 28 cm.
Edition 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.
Note "Authorised adaptation from the United States edition"--Verso of t.p.
ISBN 9780273756064 (pbk.)
0273756060 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Lovelock, Christopher H.
Subject Service industries -- Marketing -- Textbooks.
Professions -- Marketing -- Textbooks.
Alt author Wirtz, Jochen.
Descript 648 p. : ill. ; 28 cm.
Edition 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.
Note "Authorised adaptation from the United States edition"--Verso of t.p.
ISBN 9780273756064 (pbk.)
0273756060 (pbk.)
Author Lovelock, Christopher H.
Subject Service industries -- Marketing -- Textbooks.
Professions -- Marketing -- Textbooks.
Alt author Wirtz, Jochen.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 L9  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 L9  4 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing -- Textbooks.
Professions -- Marketing -- Textbooks.
Descript 648 p. : ill. ; 28 cm.
Note "Authorised adaptation from the United States edition"--Verso of t.p.
Alt author Wirtz, Jochen.
ISBN 9780273756064 (pbk.)
0273756060 (pbk.)

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