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BJL CLASSMARK
KDL CLASSMARK
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SUBJECTS (1-50 of 68)
Relationship Marketing
1
Mark
B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K8
8 WEEK LOAN
AVAILABLE
2
Mark
Complexity and marketing
Milton Keynes : Open University, 2001
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 C7
8 WEEK LOAN
AVAILABLE
3
Mark
Consumers and services.
Gabbott, Mark.
Chichester : John Wiley & Sons Ltd., 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.812 GAB
UNTIL CLOSING
ASK at the Reading Room
4
Mark
Converting customer value : from retention to profit
Chichester : John Wiley, c2006.
c2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 C7
8 WEEK LOAN
AVAILABLE
5
Mark
Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017.
Access this resource online
2017
EBOOKS
6
Mark
Creating customer evangelists : how loyal customers become a volunteer sales force
McConnell, Ben.
Chicago, Ill. : Dearborn Trade Pub., c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 M1
8 WEEK LOAN
AVAILABLE
7
Mark
Creating the marketing experience : : new strategies for building relationships with your target mar
Marconi, Joe.
Mason, Ohio : Thomson Learning, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 M3
8 WEEK LOAN
AVAILABLE
8
Mark
Customer advisory boards : a strategic tool for customer relationship building.
Carter, Tony, 1955-
New York : Best Business, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.523 C3
8 WEEK LOAN
AVAILABLE
9
Mark
Customer experience management : a revolutionary approach to connecting with your customers.
Schmitt, Bernd H.
New York : Wiley, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 S3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 S3
8 WEEK LOAN
AVAILABLE
10
Mark
Customer relationship management.
Peelen, Ed, author.
Harlow, England : Pearson, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5415.5 .P44
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF5415.5 .P44
4 WEEK LOAN
AVAILABLE
11
Mark
Customer relationship management : how to turn a good business into a great one!.
Roberts-Phelps, Graham.
London : Hawksmere, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 R6
8 WEEK LOAN
AVAILABLE
12
Mark
Customer relationship management : integrating marketing strategy and information technology
Zikmund, William G.
Hoboken, N.J. : Wiley, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 Z6
8 WEEK LOAN
AVAILABLE
13
Mark
Customer relationship marketing : get to know your customers and win their loyalty
Stone, Merlin, 1948-
London : Kogan Page in association with Marketing magazine, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 S8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.5 S8
8 WEEK LOAN
AVAILABLE
14
Mark
Customers that count : how to build living relationships with your most valuable customers
Cram, Tony.
London : Financial Times Prentice Hall, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 C8
8 WEEK LOAN
AVAILABLE
15
Mark
Enterprise one to one : tools for competing in the interactive age
Peppers, Don.
New York : Currency Doubleday, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.127 P4
8 WEEK LOAN
AVAILABLE
16
Mark
The Facebook era : tapping online social networks to market, sell, and innovate
Shih, Clara Chung-wai.
Upper Saddle River, N.J. ; London : Prentice Hall, c2011.
Access this resource online
c2011
EBOOKS
17
Mark
The four steps to the epiphany : successful strategies for products that win
Blank, Steven G. (Steven Gary), author.
Hoboken, New Jersey : Wiley, [2020]
2020
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HB615 .B6225
4 WEEK LOAN
AVAILABLE
18
Mark
Handbook of relationship marketing : Jagdish N. Sheth, Atul Parvatiyar, editors.
Thousand Oaks, Calif. : Sage, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 H2
8 WEEK LOAN
AVAILABLE
19
Mark
Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K.
Oxford : Elsevier Butterworth-Heinemann, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A2
8 WEEK LOAN
AVAILABLE
20
Mark
International marketing relationships
Bridgewater, Susan.
Basingstoke : Palgrave, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 1416 B8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 1416 B8
8 WEEK LOAN
AVAILABLE
21
Mark
Leading through relationship marketing : how winning organisations leverage stakeholder relationship
Batterley, Richard.
Sydney, N.S.W. : McGraw-Hill Australia, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 B3
8 WEEK LOAN
AVAILABLE
22
Mark
Lifestyle brands a guide to aspirational marketing
Saviolo, Stefania.
Basingstoke : Palgrave Macmillan, 2013.
Access this resource online
2013
EBOOKS
23
Mark
Managing buyer-supplier relations the winning edge through specification management
Nellore, Rajesh, 1969-
London : Routledge, 2001.
Access this resource online
2001
EBOOKS
24
Mark
Managing customer relationships : a strategic framework
Peppers, Don.
Hoboken, New Jersey : John Wiley & Sons, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 P4
8 WEEK LOAN
AVAILABLE
25
Mark
Managing market relationships : methodological and empirical insights
Lindgreen, Adam.
Farnham ; Burlington, Vt. : Gower, c2008.
c2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 L7
8 WEEK LOAN
AVAILABLE
26
Mark
Managing market relationships methodological and empirical insights
Lindgreen, Adam.
Farnham : Gower, c2008.
Access this resource online
c2008
EBOOKS
27
Mark
Managing the customer experience : turning customers into advocates
Smith, Shaun.
London : Financial Times Prentice Hall, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.5 S6
4 WEEK LOAN
AVAILABLE
28
Mark
Marketing channels : a relationship management approach
Pelton, Lou E.
Boston, Mass. : McGraw-Hill, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.129 P3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.129 P3
8 WEEK LOAN
AVAILABLE
29
Mark
Marketing management : a relationship approach.
Hollensen, Svend.
Harlow : Financial Times Prentice Hall, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 H7
8 WEEK LOAN
AVAILABLE
30
Mark
Marketing management a relationship approach
Hollensen, Svend.
Harlow : Financial Times Prentice Hall, 2010.
Access this resource online
2010
EBOOKS
31
Mark
Marketing management : a relationship marketing perspective
Basingstoke : Macmillan, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 C8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.13 C8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.13 C8
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
32
Mark
Marketing mind prints
Basingstoke : Palgrave Macmillan, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 M3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415 M3
8 WEEK LOAN
AVAILABLE
33
Mark
Markets of one : creating customer-unique value through mass customization
Boston, Mass. : Harvard Business School Press, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
TS 155.65 M3
8 WEEK LOAN
AVAILABLE
34
Mark
Mass customization conversations with innovators in manufacturing
New York : Insight Media, c2000.
c2000
DVD
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Basement b
HD 45 M4
7 DAYS
ASK at the Reading Room
35
Mark
Members for life.
Gerson, Richard F.
Champaign, Ill. : Human Kinetics, c1999.
c1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
GV 428.5 G3
8 WEEK LOAN
AVAILABLE
36
Mark
Network dynamics in international marketing
Oxford : Pergamon, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 1416 N4
8 WEEK LOAN
AVAILABLE
37
Mark
The new marketing conversation : creating and strengthening relationships between buyers and sellers
Stein, Donna Baier.
Mason, Ohio : Thomson, c2005.
c2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 S8
8 WEEK LOAN
AVAILABLE
38
Mark
The new relationship marketing : how to build a large, loyal, profitable network using the social we
Smith, Mari, 1966-
Hoboken, N.J. : Wiley, c2011.
c2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 S6
4 WEEK LOAN
AVAILABLE
39
Mark
Opt-in marketing : increase sales exponentially with consensual marketing
Roman, Ernan.
New York : McGraw-Hill, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 R7
8 WEEK LOAN
AVAILABLE
40
Mark
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth.
London : Free Press Business, 2002, c1999.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 G5
4 WEEK LOAN
AVAILABLE
41
Mark
Principles of advertising and IMC
Duncan, Tom (Thomas R.)
Maidenhead : McGraw-Hill Education, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 D9
8 WEEK LOAN
AVAILABLE
42
Mark
Relationship aspect marketing : building customer loyalty in the Internet Age
Burke, Jack.
Los Angeles, Calif. : Silver Lake, 2001.
Access this resource online
2001
EBOOKS
43
Mark
Relationship marketing
London : Sage, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 R3
v.1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 R3
v.2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 R3
v.3
8 WEEK LOAN
AVAILABLE
44
Mark
Relationship marketing : a consumer experience approach
Baron, Steve (J. Steve), author.
London : SAGE, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 B2
4 WEEK LOAN
AVAILABLE
45
Mark
Relationship marketing : creating stakeholder value
Christopher, Martin.
Oxford : Butterworth-Heinemann, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 C5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 C5
8 WEEK LOAN
AVAILABLE
46
Mark
Relationship marketing : dialogue and networks in the e-commerce era.
Varey, Richard J., 1955-
Chichester : Wiley, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 V2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.55 V2
8 WEEK LOAN
AVAILABLE
47
Mark
Relationship marketing : exploring relational strategies in marketing.
Egan, John, 1952-
Harlow : Financial Times Prentice Hall, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 E2
8 WEEK LOAN
AVAILABLE
48
Mark
Relationship marketing : exploring relational strategies in marketing.
Egan, John, 1952-
Harlow : Financial Times/Prentice Hall, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 E2
8 WEEK LOAN
AVAILABLE
49
Mark
Relationship marketing : exploring relational strategies in marketing
Egan, John, 1952-
Harlow ; New York, N.Y. : Financial Times Prentice Hall, c2008.
c2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 E2
8 WEEK LOAN
AVAILABLE
50
Mark
Relationship marketing : exploring relational strategies in marketing
Egan, John, 1952-
Harlow : Financial Times Prentice Hall, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.55 E2
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5415.55 E2
4 WEEK LOAN
AVAILABLE
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