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SUBJECTS (1-50 of 68)
Relationship Marketing
1
Mark
  B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K8  8 WEEK LOAN  AVAILABLE
2
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
3
Mark
  Consumers and services.
Gabbott, Mark.
Chichester : John Wiley & Sons Ltd., 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.812 GAB  UNTIL CLOSING  ASK at the Reading Room
4
Mark
  Converting customer value : from retention to profit

Chichester : John Wiley, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 C7  8 WEEK LOAN  AVAILABLE
5
Mark
  Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017. -Access this resource online
2017
EBOOKS
6
Mark
  Creating customer evangelists : how loyal customers become a volunteer sales force
McConnell, Ben.
Chicago, Ill. : Dearborn Trade Pub., c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 M1  8 WEEK LOAN  AVAILABLE
7
Mark
  Creating the marketing experience : : new strategies for building relationships with your target mar
Marconi, Joe.
Mason, Ohio : Thomson Learning, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 M3  8 WEEK LOAN  AVAILABLE
8
Mark
  Customer advisory boards : a strategic tool for customer relationship building.
Carter, Tony, 1955-
New York : Best Business, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.523 C3  8 WEEK LOAN  AVAILABLE
9
Mark
  Customer experience management : a revolutionary approach to connecting with your customers.
Schmitt, Bernd H.
New York : Wiley, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 S3  8 WEEK LOAN  AVAILABLE
10
Mark
  Customer relationship management.
Peelen, Ed, author.
Harlow, England : Pearson, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.5 .P44  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.5 .P44  4 WEEK LOAN  AVAILABLE
11
Mark
  Customer relationship management : how to turn a good business into a great one!.
Roberts-Phelps, Graham.
London : Hawksmere, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 R6  8 WEEK LOAN  AVAILABLE
12
Mark
  Customer relationship management : integrating marketing strategy and information technology
Zikmund, William G.
Hoboken, N.J. : Wiley, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 Z6  8 WEEK LOAN  AVAILABLE
13
Mark
  Customer relationship marketing : get to know your customers and win their loyalty
Stone, Merlin, 1948-
London : Kogan Page in association with Marketing magazine, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
14
Mark
  Customers that count : how to build living relationships with your most valuable customers
Cram, Tony.
London : Financial Times Prentice Hall, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 C8  8 WEEK LOAN  AVAILABLE
15
Mark
  Enterprise one to one : tools for competing in the interactive age
Peppers, Don.
New York : Currency Doubleday, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.127 P4  8 WEEK LOAN  AVAILABLE
16
Mark
  The Facebook era : tapping online social networks to market, sell, and innovate
Shih, Clara Chung-wai.
Upper Saddle River, N.J. ; London : Prentice Hall, c2011. -Access this resource online
c2011
EBOOKS
17
Mark
  The four steps to the epiphany : successful strategies for products that win
Blank, Steven G. (Steven Gary), author.
Hoboken, New Jersey : Wiley, [2020]  
2020
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HB615 .B6225  4 WEEK LOAN  AVAILABLE
18
Mark
  Handbook of relationship marketing : Jagdish N. Sheth, Atul Parvatiyar, editors.

Thousand Oaks, Calif. : Sage, c2000.  
c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 H2  8 WEEK LOAN  AVAILABLE
19
Mark
  Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K.
Oxford : Elsevier Butterworth-Heinemann, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 A2  8 WEEK LOAN  AVAILABLE
20
Mark
  International marketing relationships
Bridgewater, Susan.
Basingstoke : Palgrave, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
21
Mark
  Leading through relationship marketing : how winning organisations leverage stakeholder relationship
Batterley, Richard.
Sydney, N.S.W. : McGraw-Hill Australia, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 B3  8 WEEK LOAN  AVAILABLE
22
Mark
  Lifestyle brands a guide to aspirational marketing
Saviolo, Stefania.
Basingstoke : Palgrave Macmillan, 2013. -Access this resource online
2013
EBOOKS
23
Mark
  Managing buyer-supplier relations the winning edge through specification management
Nellore, Rajesh, 1969-
London : Routledge, 2001. -Access this resource online
2001
EBOOKS
24
Mark
  Managing customer relationships : a strategic framework
Peppers, Don.
Hoboken, New Jersey : John Wiley & Sons, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 P4  8 WEEK LOAN  AVAILABLE
25
Mark
  Managing market relationships : methodological and empirical insights
Lindgreen, Adam.
Farnham ; Burlington, Vt. : Gower, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 L7  8 WEEK LOAN  AVAILABLE
26
Mark
  Managing market relationships methodological and empirical insights
Lindgreen, Adam.
Farnham : Gower, c2008. -Access this resource online
c2008
EBOOKS
27
Mark
  Managing the customer experience : turning customers into advocates
Smith, Shaun.
London : Financial Times Prentice Hall, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.5 S6  4 WEEK LOAN  AVAILABLE
28
Mark
  Marketing channels : a relationship management approach
Pelton, Lou E.
Boston, Mass. : McGraw-Hill, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.129 P3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.129 P3  8 WEEK LOAN  AVAILABLE
29
Mark
  Marketing management : a relationship approach.
Hollensen, Svend.
Harlow : Financial Times Prentice Hall, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 H7  8 WEEK LOAN  AVAILABLE
30
Mark
  Marketing management a relationship approach
Hollensen, Svend.
Harlow : Financial Times Prentice Hall, 2010. -Access this resource online
2010
EBOOKS
31
Mark
  Marketing management : a relationship marketing perspective

Basingstoke : Macmillan, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 C8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
32
Mark
  Marketing mind prints

Basingstoke : Palgrave Macmillan, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 M3  8 WEEK LOAN  AVAILABLE
33
Mark
  Markets of one : creating customer-unique value through mass customization

Boston, Mass. : Harvard Business School Press, c2000.  
c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 155.65 M3  8 WEEK LOAN  AVAILABLE
34
Mark
  Mass customization conversations with innovators in manufacturing

New York : Insight Media, c2000.  
c2000
DVD
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  HD 45 M4  7 DAYS  ASK at the Reading Room
35
Mark
  Members for life.
Gerson, Richard F.
Champaign, Ill. : Human Kinetics, c1999.  
c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  GV 428.5 G3  8 WEEK LOAN  AVAILABLE
36
Mark
  Network dynamics in international marketing

Oxford : Pergamon, 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 N4  8 WEEK LOAN  AVAILABLE
37
Mark
  The new marketing conversation : creating and strengthening relationships between buyers and sellers
Stein, Donna Baier.
Mason, Ohio : Thomson, c2005.  
c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
38
Mark
  The new relationship marketing : how to build a large, loyal, profitable network using the social we
Smith, Mari, 1966-
Hoboken, N.J. : Wiley, c2011.  
c2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 S6  4 WEEK LOAN  AVAILABLE
39
Mark
  Opt-in marketing : increase sales exponentially with consensual marketing
Roman, Ernan.
New York : McGraw-Hill, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 R7  8 WEEK LOAN  AVAILABLE
40
Mark
  Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth.
London : Free Press Business, 2002, c1999.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 G5  4 WEEK LOAN  AVAILABLE
41
Mark
  Principles of advertising and IMC
Duncan, Tom (Thomas R.)
Maidenhead : McGraw-Hill Education, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 D9  8 WEEK LOAN  AVAILABLE
42
Mark
  Relationship aspect marketing : building customer loyalty in the Internet Age
Burke, Jack.
Los Angeles, Calif. : Silver Lake, 2001. -Access this resource online
2001
EBOOKS
43
Mark
  Relationship marketing

London : Sage, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 R3  v.1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 R3  v.2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 R3  v.3  8 WEEK LOAN  AVAILABLE
44
Mark
  Relationship marketing : a consumer experience approach
Baron, Steve (J. Steve), author.
London : SAGE, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 B2  4 WEEK LOAN  AVAILABLE
45
Mark
  Relationship marketing : creating stakeholder value
Christopher, Martin.
Oxford : Butterworth-Heinemann, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 C5  8 WEEK LOAN  AVAILABLE
46
Mark
  Relationship marketing : dialogue and networks in the e-commerce era.
Varey, Richard J., 1955-
Chichester : Wiley, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 V2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 V2  8 WEEK LOAN  AVAILABLE
47
Mark
  Relationship marketing : exploring relational strategies in marketing.
Egan, John, 1952-
Harlow : Financial Times Prentice Hall, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 E2  8 WEEK LOAN  AVAILABLE
48
Mark
  Relationship marketing : exploring relational strategies in marketing.
Egan, John, 1952-
Harlow : Financial Times/Prentice Hall, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 E2  8 WEEK LOAN  AVAILABLE
49
Mark
  Relationship marketing : exploring relational strategies in marketing
Egan, John, 1952-
Harlow ; New York, N.Y. : Financial Times Prentice Hall, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 E2  8 WEEK LOAN  AVAILABLE
50
Mark
  Relationship marketing : exploring relational strategies in marketing
Egan, John, 1952-
Harlow : Financial Times Prentice Hall, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.55 E2  4 WEEK LOAN  AVAILABLE
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