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SUBJECTS (51-68 of 68)

Relationship Marketing

51 Mark		Relationship marketing exploring relational strategies in marketing Egan, John, 1952- New York : Financial Times, Prentice Hall, c2011. Access this resource online	c2011 EBOOKS

52 Mark		Relationship marketing exploring relationship strategies in marketing Egan, John, 1952- New York : Financial Times/Prentice Hall, 2004. Access this resource online	2004 EBOOKS

Mark

Relationship marketing for competitive advantage : winning and keeping customers

Oxford : Butterworth-Heinemann in association with the Chartered Institute of Marketing, 1998.

1998
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : gaining competitive advantage through customer satisfaction and customer re

New York : Springer, 2000.

2000
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.55 R3	4 WEEK LOAN	AVAILABLE

Mark

Relationship marketing in professional services : a study of agency-client dynamics in the advertisi
Halinen, Aino, 1961-
London : Routledge, 1997.

1997
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 H1	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing management
Little, Edward, 1967-
London : Thomson Learning, 2003.

2003
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 L7	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : management of customer relationships.
Bruhn, Manfred.
Harlow : Pearson Education, 2003.

2003
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 B8	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy G.
Maidenhead : McGraw-Hill Higher Education, c2008.

c2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 H3	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : strategy and implementation

Oxford : Butterworth Heinemann, 1999.

1999
BOOK

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BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : text and cases.
Shajahan, S.
New Delhi : Tata McGraw-Hill, c2004.

c2004
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 S5	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 S5	8 WEEK LOAN	AVAILABLE

Mark

Relationship marketing : theory and practice

London : Chapman, c1996.

c1996
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
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BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 R3	8 WEEK LOAN	AVAILABLE

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Mark

Relationship selling sales management
Johnston, Mark W.
Boston, Mass. : McGraw-Hill/Irwin, 2005.

2005
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5438.25 J7	8 WEEK LOAN	AVAILABLE

63 Mark		The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus t Dempster, Craig, author. Hoboken, New Jersey : Wiley, [2015] Access this resource online	2015 EBOOKS

Mark

Romancing the customer : maximizing brand value through powerful relationship marketing
Temporal, Paul.
Singapore : John Wiley, 2001.

2001
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 T2	8 WEEK LOAN	AVAILABLE

Mark

Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration a
Gibbs, Richard, 1955-
London : Kogan Page, 2009.

2009
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 S8 G4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 S8 G4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 S8 G4	8 WEEK LOAN	AVAILABLE

Click to view copies/volumes at all libraries

66 Mark		Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and Gibbs, Richard, 1955- London ; Philadelphia, Pa. : Kogan Page, 2009. Access this resource online	2009 EBOOKS

Mark

Strategic market relationships : from strategy to implementation
Donaldson, Bill.
Chichester : Wiley, 2002.

2002
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 D6	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 D6	8 WEEK LOAN	AVAILABLE

Mark

Strategic relationship marketing
Hougaard, Søren.
Berlin : Springer, c2002.

c2002
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.55 H8	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.55 H8	8 WEEK LOAN	AVAILABLE

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