LEADER 00000nam 2200241 a 4500
001 2004016438
007 t
008 040713s2005 xxua rb 001 eng
020 1412905710
040 DAW
050 4 HF5415.2
082 04 658.818|222
100 1 Mentzer, John T.
245 10 Sales forecasting management :|ba demand management
approach /|cJohn T. Mentzer, Mark A. Moon.
250 2nd ed.
260 Thousand Oaks, Calif. :|bSage Publications,|cc2005.
300 347p.
650 0 Sales forecasting|xManagement.
650 0 Marketing research|xManagement.
700 1 Moon, Mark A.,|d1955-
|