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Record:
Author
Duncan, Tom (Thomas R.)
Title
Principles of advertising and IMC / Tom Duncan.
Publication Info
Maidenhead : McGraw-Hill Education, 2005.
Edition
2nd ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 D9
8 WEEK LOAN
AVAILABLE
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Descript
774p.
Edition
2nd ed.
ISBN
0071111182
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Author
Duncan, Tom (Thomas R.)
Subject
Advertising.
Brand name products -- Marketing -- Management.
Sales promotion -- Management.
Relationship marketing.
Descript
774p.
Edition
2nd ed.
ISBN
0071111182
Author
Duncan, Tom (Thomas R.)
Subject
Advertising.
Brand name products -- Marketing -- Management.
Sales promotion -- Management.
Relationship marketing.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 D9
8 WEEK LOAN
AVAILABLE
Subject
Advertising.
Brand name products -- Marketing -- Management.
Sales promotion -- Management.
Relationship marketing.
Descript
774p.
ISBN
0071111182
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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