LEADER 00000nam 2200253 a 4500 001 0071111182 007 t 008 040507s2004 enk r 000 eng d 020 0071111182 040 CURLBL 050 4 HF 5821 D9 082 04 659.112|221 100 1 Duncan, Tom|q(Thomas R.) 245 10 Principles of advertising and IMC /|cTom Duncan. 250 2nd ed. 260 Maidenhead :|bMcGraw-Hill Education,|c2005. 300 774p. 650 0 Advertising. 650 0 Brand name products|xMarketing|xManagement. 650 0 Sales promotion|xManagement. 650 0 Relationship marketing.
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