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Author Percy, Larry, author.
Title Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Publisher Oxford, United Kingdom : Oxford University Press, [2016]
Copyright date ©2016
Edition Fifth edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  DUE 24-04-24
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  DUE 10-05-24
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Descript xxiv, 429 pages : illustrations (some colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Edition Fifth edition.
Note Previous edition: 2012.
ISBN 9780198703655
0198703651
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Author Percy, Larry, author.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Alt author Elliott, Richard H., author.
Descript xxiv, 429 pages : illustrations (some colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Edition Fifth edition.
Note Previous edition: 2012.
ISBN 9780198703655
0198703651
Author Percy, Larry, author.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Alt author Elliott, Richard H., author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  DUE 24-04-24
 BJL Reading Room 1st floor HDC  HF 5438.5 P4  4 WEEK LOAN  DUE 10-05-24

Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Descript xxiv, 429 pages : illustrations (some colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: 2012.
Alt author Elliott, Richard H., author.
ISBN 9780198703655
0198703651
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