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Author	Belch, George E. (George Edward), 1951- author.
Title	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publication Info	London : McGraw-Hill Education, 2004.
Edition	6th ed.

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE

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Descript	779p.
Edition	6th ed.
Note	International edition.
	Previous ed.: Boston, Mass.; London: Irwin/McGraw-Hill, 2001.
ISBN	0071214380
	0072536764

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Author	Belch, George E. (George Edward), 1951- author.
Series	The McGraw-Hill/Irwin series in marketing
Subject	Communication in marketing.
	Sales promotion.
Alt author	Belch, Michael A., author.

Descript	779p.
Edition	6th ed.
Note	International edition.
	Previous ed.: Boston, Mass.; London: Irwin/McGraw-Hill, 2001.
ISBN	0071214380
	0072536764

Author	Belch, George E. (George Edward), 1951- author.
Series	The McGraw-Hill/Irwin series in marketing
Subject	Communication in marketing.
	Sales promotion.
Alt author	Belch, Michael A., author.

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	q HF 5823 B4	8 WEEK LOAN	AVAILABLE

Subject	Communication in marketing.
	Sales promotion.
Descript	779p.
Note	International edition.
	Previous ed.: Boston, Mass.; London: Irwin/McGraw-Hill, 2001.
Alt author	Belch, Michael A., author.
ISBN	0071214380
	0072536764

Persistent link to this item
Click link and copy URL from browser navigation toolbar