| Descript |
1 online resource (403 p.) |
| Edition |
1st ed. |
| Note |
Description based upon print version of record. |
| Contents |
Google and the Law -- Series Information -- Contents -- 1 Introduction: Google Pushing the Boundaries of Law -- References -- 2 The Power of Google: First Mover Advantage or Abuse of a Dominant Position? -- 2.1…Introduction -- 2.2…Article 102 TFEU -- 2.2.1 Dominance -- 2.2.1.1 Relevant Market -- 2.2.1.2 Dominance in New Economy Markets -- 2.2.2 Abuse -- 2.3…Antitrust Investigations into Google's Market Power -- 2.3.1 United States -- 2.3.2 Article 102 TFEU Complaints with the European Commission -- 2.3.3 Investigations by European National Competition Authorities |
|
2.3.3.1 Autorité de la Concurrence (French Competition Authority) -- 2.3.3.2 Autorità Garante della Concorrenza e del Mercato (Italian Competition Authority) -- 2.4…Google's Power -- 2.4.1 Initial Observations -- 2.4.2 Google and the Relevant Market -- 2.4.2.1 Commission Decision in the Google/DoubleClick Merger -- 2.4.2.2 Product Market Definition -- 2.4.2.3 Geographical Market Definition -- 2.4.3 Google and Dominance -- 2.4.3.1 Competitive Restraints -- 2.4.3.2 Assessment by the European Commission -- 2.5…Google's Abuse -- 2.5.1 Practices to be investigated -- 2.5.1.1 Downgrading Web Pages |
|
Manipulating Search Results -- 2.5.1.2 Imposing Anti-competitive Contractual Restrictions on Advertising Partners -- 2.5.1.3 Integrating Third Party Products on Other Websites for Free -- 2.5.2 Using Third Party Content to Make Money by Placing Advertisements, Without Paying a Remuneration -- 2.6…Conclusions -- References -- 3 Google AdWords: Trade Mark Law and Liability of Internet Service Providers -- 3.1…The Objective -- 3.2…What is an AdWord? -- 3.3…AdWords and Keywords -- 3.4…Why are AdWords so Valuable? -- 3.5…How Does the AdWords Service Work? |
|
3.6…AdWords and the Vocabulary of Trade Marks -- 3.7…What is Surprising About AdWords? -- 3.8…Trade Mark Law: What are Its Functions? -- 3.9…Competition Policy: What are Its Functions? -- 3.10…Competition and Freedom of Expression -- 3.11…Balancing Trade Mark Rights Against Competition Policy in Google AdWords -- 3.12…Primary and Secondary Trade Mark Law Issues Arising from the Use of AdWords -- 3.13…''Google France'': the Factual Background -- 3.13.1 Case C-236/08 -- 3.13.2 Case C-237/08 -- 3.13.3 Case C-238/08 -- 3.13.4 The Advocate General's Opinion -- 3.13.5 The Court of Justice Ruling |
|
3.13.6 ''Double-Identity'' Use of a Trade Mark as a Keyword by Someone Other than the Trade Mark Owner -- 3.13.7 The Consumer and ''Initial Interest Confusion'' -- 3.13.8 Storage and Organisation of the Display of Advertisements Corresponding to Keywords -- 3.13.9 Google as a ''Referencing Service Provider'' -- 3.14…Subsequent Court of Justice Case Law -- 3.14.1 ''BergSpechte'' -- 3.14.2 ''Eis.de'' -- 3.14.3 ''Portakabin'' -- 3.14.4 ''Interflora'' -- 3.14.5 ''L'Oréal v eBay'' -- 3.14.6 ''Wintersteiger'' -- 3.15…Some Closing Thoughts -- 3.15.1 Google's Business Plan: a High-Level Appraisal |
|
3.15.2 The State of Trade Mark Law in the European Union |
| Note |
325 annual accesses. UkHlHU |
| ISBN |
9789067048460 |
|
