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SUBJECTS (1-39 of 39)
Service Industries Marketing
1
Mark
  Big ideas for small service businesses : how to successfully advertise, publicize, and maximize your
Ross, Marilyn Heimberg.
Buena Vista, CO : Communication Creativity, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 R8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 R8  4 WEEK LOAN  AVAILABLE
2
Mark
  Consumers and services.
Gabbott, Mark.
Chichester : John Wiley & Sons Ltd., 1998.   		1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.812 GAB  UNTIL CLOSING  ASK at the Reading Room
3
Mark
  Contemporary services marketing management : a reader

London : Dryden Press, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
4
Mark
  The essence of services marketing
Payne, Adrian, author.
Hemel Hempstead : Prentice Hall, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 P3  4 WEEK LOAN  AVAILABLE
5
Mark
  Essentials of services marketing : concepts, strategies & cases
Hoffman, K. Douglas.
Mason, Ohio : South-Western, c2001.   		c2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 H6  4 WEEK LOAN  AVAILABLE
6
Mark
  Key skills for professionals : how to succeed in professional services
Pannett, Alan.
London : Kogan Page Limited, 2013. -Access this resource online 		2013
EBOOKS
7
Mark
  The management and marketing of services.
Mudie, Peter.
Oxford : Butterworth-Heinemann, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 M9  8 WEEK LOAN  AVAILABLE
8
Mark
  The management and marketing of services
Mudie, Peter.
Oxford : Butterworth Heinemann, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 M9  8 WEEK LOAN  AVAILABLE
9
Mark
  The marketing of services : a total approach to achieving competitive advantage
Irons, Ken.
Maidenhead : McGraw-Hill, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 I7  4 WEEK LOAN  AVAILABLE
10
Mark
  Marketing planning for services
McDonald, Malcolm.
Oxford : Butterworth/Heinemann, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
11
Mark
  Marketing plans for services : a complete guide
McDonald, Malcolm.
Chichester : Wiley, 2011.   		2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
12
Mark
  Principles of services marketing.
Palmer, Adrian (Adrian James), 1955-
London : McGraw-Hill, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 P1  8 WEEK LOAN  AVAILABLE
13
Mark
  Principles of services marketing
Palmer, Adrian (Adrian James), 1955-
Maidenhead : McGraw-Hill, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 P1  4 WEEK LOAN  AVAILABLE
14
Mark
  Principles of services marketing
Palmer, Adrian.
Maidenhead, Berkshire : McGraw-Hill Education, [2014]   		2014
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 PAL  UNTIL CLOSING  ASK at the Reading Room
15
Mark
  Principles of services marketing and management.
Lovelock, Christopher H.
New Jersey : Prentice Hall, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 LOV  UNTIL CLOSING  ASK at the Reading Room
16
Mark
  Relationship marketing in professional services : a study of agency-client dynamics in the advertisi
Halinen, Aino, 1961-
London : Routledge, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 H1  8 WEEK LOAN  AVAILABLE
17
Mark
  Service management and marketing : a customer relationship management approach.
Grönroos, Christian, 1947-
Chichester : Wiley, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
18
Mark
  Service management and marketing : customer management in service competition
Grönroos, Christian, 1947-
Chichester : John Wiley, c2007.   		c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
19
Mark
  Services marketing.
Woodruffe, Helen.
London : Pitman Publishing, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  338.4561000688 WOO  4 WEEK LOAN  AVAILABLE
20
Mark
  Services marketing : a managerial perspective

Milton, Qld. : John Wiley & Sons, Australia, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 S4  4 WEEK LOAN  AVAILABLE
21
Mark
  Services marketing and management.
Gilmore, Audrey.
London. : Sage, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 G5  8 WEEK LOAN  AVAILABLE
22
Mark
  Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Boston : Irwin/McGraw-Hill, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 ZEI  UNTIL CLOSING  ASK at the Reading Room
23
Mark
  Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Boston, Mass. : McGraw-Hill, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 Z4  8 WEEK LOAN  AVAILABLE
24
Mark
  Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Boston, Mass. : McGraw-Hill/Irwin, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 Z4  4 WEEK LOAN  AVAILABLE
25
Mark
  Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
Boston, Mass. : McGraw-Hill, 2005.   		2005
BOOK
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26
Mark
  Services marketing : integrating customer focus across the firm.

London : McGraw-Hill Higher Education, c2012.   		c2012
BOOK
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27
Mark
  Services marketing : integrating customer focus across the firm
Wilson, Alan, author.
Maidenhead, Berkshire : McGraw Hill Education, [2016]   		2016
BOOK
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28
Mark
  Services marketing management
Mudie, Peter.
Oxford : Butterworth-Heinemann, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  DUE 30-04-24
29
Mark
  Services marketing management : an international perspective.
Kasper, Hans.
Chichester : John Wiley & Sons Ltd., 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 K1  8 WEEK LOAN  AVAILABLE
30
Mark
  Services marketing : managing the service value chain
Bruhn, Manfred.
Harlow : Financial Times Prentice Hall, 2006   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 B8  4 WEEK LOAN  AVAILABLE
31
Mark
  Services marketing : people, technology, strategy.
Lovelock, Christopher H.
Upper Saddle River, N.J. : Prentice Hall, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 LOV  UNTIL CLOSING  ASK at the Reading Room
32
Mark
  Services marketing : people, technology, strategy
Lovelock, Christopher H.
Upper Saddle River, N.J. : PearsonEducation International/Prentice Hall, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
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33
Mark
  Services marketing self-portraits : introspections, reflections, and glimpses from the experts

Chicago, Ill. : American Marketing Association, c2000.   		c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 S4  8 WEEK LOAN  AVAILABLE
34
Mark
  Services marketing : text and cases.
Baron, Steve (J. Steve), author.
Hampshire : Macmillan, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 BAR  UNTIL CLOSING  ASK at the Reading Room
35
Mark
  Services marketing : text and cases
Baron, Steve (J. Steve), author.
Basingstoke : Palgrave Macmillan, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 B2  8 WEEK LOAN  AVAILABLE
36
Mark
  Uncommon practice : people who deliver a great brand experience

Harlow : Financial Times/Prentice Hall, 2002.   		2002
BOOK
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 BJL 5th Floor  HD 69 B7 U5  8 WEEK LOAN  AVAILABLE
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37
Mark
  Understanding services management : integrating marketing, organisational behaviour, operations and

Chichester : Wiley, 1995.   		1995
BOOK
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38
Mark
  Understanding services management : integrating marketing, organisational behaviour, operations and

Dublin : Oak Tree Press, 1995.   		1995
BOOK
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 BJL Reading Room Mezzanine  338.4068 GLY  4 WEEK LOAN  AVAILABLE
Service Industries Marketing Case Studies
39
Mark
  Innovation in marketing

Oxford : Butterworth-Heinemann, 1998.   		1998
BOOK
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