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SUBJECTS (1-3 of 3)
Subliminal Advertising
1
Mark
  The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.   		2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE
2
Mark
  The psychology of entertainment media : blurring the lines between entertainment and persuasion

New York : Routledge, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827.9 P9  8 WEEK LOAN  AVAILABLE
3
Mark
  Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 V2  4 WEEK LOAN  AVAILABLE
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