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Author Moore, Geoffrey A., 1946- author.
Title Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
Publisher New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014.
Edition Third edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
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Descript 273 pages : illustrations ; 21 cm
Content text txt
Media unmediated n
Carrier volume nc
Edition Third edition.
Note Previous edition: 2002.
ISBN 9780062292988
0062292986
 Click on the terms below to find similar items in the catalogue
Author Moore, Geoffrey A., 1946- author.
Subject Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
Descript 273 pages : illustrations ; 21 cm
Content text txt
Media unmediated n
Carrier volume nc
Edition Third edition.
Note Previous edition: 2002.
ISBN 9780062292988
0062292986
Author Moore, Geoffrey A., 1946- author.
Subject Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5439.H54 M66 2014  4 WEEK LOAN  AVAILABLE

Subject Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
Descript 273 pages : illustrations ; 21 cm
Content text txt
Media unmediated n
Carrier volume nc
Note Previous edition: 2002.
ISBN 9780062292988
0062292986
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