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Author Webster, James G.
Title Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Publication Info Mahwah, N.J. : Erlbaum, 2006.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HE 8700.65 W4  8 WEEK LOAN  AVAILABLE

Descript 317p.
Edition 3rd ed.
ISBN 080585410X
0805854096
Click on the terms below to find similar items in the catalogue
Author Webster, James G.
Series LEA's communication series
Subject Television programmes -- Ratings -- Methodology.
Television viewers.
Radio programmes -- Ratings -- Methodology.
Radio audiences.
Alt author Phalen, Patricia F.
Lichty, Lawrence Wilson.
Descript 317p.
Edition 3rd ed.
ISBN 080585410X
0805854096
Author Webster, James G.
Series LEA's communication series
Subject Television programmes -- Ratings -- Methodology.
Television viewers.
Radio programmes -- Ratings -- Methodology.
Radio audiences.
Alt author Phalen, Patricia F.
Lichty, Lawrence Wilson.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HE 8700.65 W4  8 WEEK LOAN  AVAILABLE

Subject Television programmes -- Ratings -- Methodology.
Television viewers.
Radio programmes -- Ratings -- Methodology.
Radio audiences.
Descript 317p.
Alt author Phalen, Patricia F.
Lichty, Lawrence Wilson.
ISBN 080585410X
0805854096

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