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SUBJECT
BJL CLASSMARK
KDL CLASSMARK
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ISN
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RESOURCE SUBJECT
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-12 of 12)
Trademarks
1
Mark
The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 RIE
UNTIL CLOSING
ASK at the Reading Room
2
Mark
Brands : the new wealth creators
Basingstoke : Macmillan, c1998.
c1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
3
Mark
Building strong brands.
Aaker, David A., 1938-
London : Simon and Schuster, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 A1
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 A1
4 WEEK LOAN
AVAILABLE
4
Mark
Customize the brand : make it more desirable and profitable.
Nilson, Torsten H., 1949-
Chichester : Wiley, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 N7
8 WEEK LOAN
AVAILABLE
5
Mark
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
6
Mark
Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 S3
8 WEEK LOAN
AVAILABLE
7
Mark
Marks of excellence : the history and taxonomy of trademarks.
Mollerup, Per, 1942-
London : Phaidon, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room Mezzanine
OS 929.95 MOL
4 WEEK LOAN
AVAILABLE
8
Mark
Organizational identity in practice
London : Routledge, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.4012 LER
UNTIL CLOSING
ASK at the Reading Room
9
Mark
Smart things to know about brands & branding.
Mariotti, John L., 1941-
Oxford : Capstone, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
Trademarks Design
10
Mark
Challenging the big brands : how new brands win market share with innovative design
Evans, Judith, 1964-
Gloucester, Mass. : Rockport, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659 EVA
UNTIL CLOSING
ASK at the Reading Room
11
Mark
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
q HD 69 B7 W5
4 WEEK LOAN
DUE 07-05-24
12
Mark
Logo, identity, brand, culture.
Morgan, Conway Lloyd.
Hove : RotoVision SA, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room Mezzanine
741.6 MOR
4 WEEK LOAN
AVAILABLE
