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658.8 Dav : Understanding marketing / Mark A.P. Davies.; Davies, Mark A. P.,
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1998
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1
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658.8 Dib
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3
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658.8 Dow : The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.; Dowling, Grahame R.
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2005
|
1
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658.8 Ega : The CIM handbook of strategic marketing.
|
1998
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1
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658.8 Eni : Marketing classics : a selection of influential articles.; Enis, Ben.
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1991
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1
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658.8 Fif : Strategic marketing management 1997-98 : planning and control, analysis and decision / Paul Fifield & Colin Gillian.; Fifield, Paul.
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1997
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1
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658.8 Gil : Marketing.; Giles, George Bernard.
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1994
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1
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658.8 Gov : Modern marketing management.; Govindarajan, M.
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1999
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1
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658.8 Hil : Marketing.
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1994
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1
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658.8 Job
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2
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658.8 Jol : From idea to profit : how to market innovative products and services / Adam Jolly.; Jolly, Adam.
|
2005
|
1
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658.8 Kee : Global marketing / Warren J. Keegan, Mark C. Green.; Keegan, Warren J.
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c2005
|
1
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658.8 Kot
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3
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658.8 Lea : Leisure marketing.; Leadley, Peter,
|
1992
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1
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658.8 Lov
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2
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658.8 Lyn : Customer loyalty and success.; Lynch, James John.
|
1995
|
1
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658.8 Mcd : The marketing audit.; McDonald, Malcolm.
|
1991
|
1
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658.8 Mer : Marketing.
|
1996
|
1
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658.8 Moh : Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.; Mohr, Jakki J.
|
c2005
|
1
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|
658.8 Mol : The buck starts here : profit - based sales and marketing made easy.; Molloy, Mary A.
|
1996
|
1
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|
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658.8 Mor
|
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2
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658.8 Mul : Multiculturalism [videorecording] : how retailers reposition themselves to address ethnic diversity.
|
|
1
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658.8 Pal
|
|
2
|
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658.8 Pie : Market-led strategic change : transforming the process of going to market / Nigel Piercy.; Piercy, Nigel.
|
1997
|
1
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|
658.8 Smi : Marketing communications : an integrated approach.; Smith, P. R.
|
1993
|
1
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|
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658.8 Sto
|
|
2
|
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658.8 Ter : International marketing.; Terpstra, Vern.
|
1993
|
1
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|
|
658.8 Tvc : The marketing mix explained [videorecording] : beyond the "4 Ps" / TV Choice.; TV Choice.
|
2002
|
1
|
|
|
658.8 Wil : Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.; Wilson, Richard M. S.
|
2005
|
1
|
|
|
658.8 Win : Marketing management.; Winer, Russell S.
|
1999
|
1
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|
|
658.8 Zei : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.; Zeithaml, Valarie A.
|
2000
|
1
|
|
|
658.800151 Mou : Quantitative analysis in marketing management.; Moutinho, Luiz.
|
1998
|
1
|
|
|
658.80023 Sol : Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.; Solomon, Michael R.
|
1999
|
1
|
|
|
658.800254678 Zef : Advertising on the Internet / Robbin Zeff, Brad Aronson.; Zeff, Robbin.
|
1999
|
1
|
|
|
658.800285 Dan : Strategic Internet Marketing 2.0 / Susan Dann, Stephen Dann.; Dann, Susan J.
|
2004
|
1
|
|
|
658.8003 Iva : Dictionary of marketing / A. Ivanovic, P.H. Collin.; Ivanovic, A.
|
1996
|
1
|
|
|
658.8003 Lew : The Blackwell encyclopedic dictionary of marketing.
|
1999
|
1
|
|
|
658.8003 Ros : Dictionary of marketing and advertising.; Rosenberg, Jerry Martin.
|
1995
|
1
|
|
|
658.8003 She
|
|
7
|
|
|
658.80083 May : Consumer kids : how big business is grooming our children for profit / Ed Mayo and Agnes Nairn.; Mayo, Ed.
|
c2009
|
1
|
|
|
658.80094 Phi : Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.; Phillips, Celia M.
|
2000
|
1
|
|
|
658.80094 Sak : European casebook on principles of marketing.
|
1997
|
1
|
|
|
658.800941 Key : The guide : the European directory of marketing research sources.
|
1997
|
1
|
|
|
658.802 And : The long tail : how endless choice is creating unlimited demand / Chris Anderson.; Anderson, Chris,
|
2007
|
1
|
|
|
658.802 Coh : The marketing plan.; Cohen, William A.,
|
2001
|
1
|
|
|
658.802 Dru : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; Drummond, Graeme.
|
2008
|
1
|
|
|
658.802 Fif : Marketing strategy : the difference between marketing and markets / Paul Fifield.; Fifield, Paul.
|
2007
|
1
|
|
|
658.802 Kee : Global marketing management.; Keegan, Warren J.
|
1995
|
1
|
|
|
658.802 Mar : Marketing in practice case studies DVD [video recording]. Vol. 1.
|
2004
|
1
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658.802 Mcd
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5
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