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Author Pelsmacker, Patrick de, 1957-
Title Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Publication Info New York : Pearson Education, 2000.


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 BJL Teaching Reserve  658.802 PEL  UNTIL CLOSING  ASK at the Reading Room
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Descript 509p.
ISBN 0273638718
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Author Pelsmacker, Patrick de, 1957-
Subject Communication in marketing -- Europe.
Advertising.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
Descript 509p.
ISBN 0273638718
Author Pelsmacker, Patrick de, 1957-
Subject Communication in marketing -- Europe.
Advertising.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 PEL  UNTIL CLOSING  ASK at the Reading Room

Subject Communication in marketing -- Europe.
Advertising.
Descript 509p.
Alt author Geuens, Maggie, 1969-
Bergh, Joeri van den, 1971-
ISBN 0273638718
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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