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658.804 Cha : Boomer marketing : selling to a recession resistant market / Ian Chaston.; Chaston, Ian.

2009

1

658.804 Wri : Business-to-business marketing : a step-by-step guide / Ray Wright.; Wright, Ray,

2004

1

658.8040941 Pum : Business superbrands : an insight into Britain's strongest B2B brands / managing editor, Angela Pumphrey.

c2003

1

658.80722 Mon : Marketing in Europe : case studies.

1994

1

658.81 Lan : Selling and sales management.; Lancaster, Geoffrey A.,

1994

1

658.81 Mcd : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; McDonald, Malcolm.

2008

1

658.812 Ant : Customer relationship management : making hard decisions with soft numbers.

1996

1

658.812 Bee : Customer care.; Bee, Frances.

1995

1

658.812 Com : Twitter power : how to dominate your market one tweet at a time / Joel Comm.; Comm, Joel.

c2009

1

658.812 Coo : Customer care excellence : how to create an effective customer focus / Sarah Cook.; Cook, Sarah,

2010

1

658.812 Eco : Managing customer relationships : lessons from the leaders.; Economist Intelligence Unit.

1998

1

658.812 Gab : Consumers and services.; Gabbott, Mark.

1998

1

658.812 Gre : CRM at the speed of light : capturing and keeping customers in Internet real time.; Greenberg, Paul.

2001

1

658.812 Har : Customer service : a practical approach.; Harris, Elaine K.

2000

1

658.812 Hay

2

658.812 Hie : Best practices : building your business with customer-focused solutions.; Hiebeler, Robert.

1998

1

658.812 Hil : How to measure customer satisfaction / Nigel Hill, John Brierley, Rob MacDougall.; Hill, Nigel,

1999

1

658.812 Hop : Building a service culture / Lifeskills International Ltd ; Lifeskills team of writers : Barrie Hopson ... [et al.].

c1999

1

658.812 Lin : Creating a customer focused company : 25 proven customer service strategies.; Linton, Ian.

1994

1

658.812 May : Customer services : marketing and the competitive environment.; Mayall, Carol.

1993

1

658.812 Mck : The relationship-based enterprise : powering business success through customer relationship management.; McKenzie, Ray,

2001

1

658.812 Nau : Customer satisfaction measurement and management : using the voice of the customer.; Naumann, Earl.

1995

1

658.812 Ste : Brilliant customer service / Debra Stevens.; Stevens, Debra.

2010

1

658.812 Wal : Customer first : a strategy for quality service.; Walker, Denis.

1994

1

658.81202854678 Ste : Customer service on the Internet : building relationships, increasing loyalty, and staying competitive.; Sterne, Jim,

2000

1

658.818 Men : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.; Mentzer, John T.

c2005

1

658.82 Mcd : Tracking advertising and monitoring brands.; McDonald, Colin,

2000

1

658.82 Rij : Concepting : creating successful brands in a communication-oriented era.; Rijkenberg, Jan.

2001

1

658.82 Too : Crackingjack! : sales promotion techniques : and how to use them successfully.; Toop, Alan,

1991

1

658.827 Ada : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.; Adamson, Allen P.

2006

1

658.827 Anh : Brand new justice : how branding places and products can help the developing world / Simon Anholt.; Anholt, Simon.

2005

1

658.827 Bec : Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.; Beck-Burridge, Martin,

2001

1

658.827 Che : Creating powerful brands.; De Chernatony, Leslie.

2011

1

658.827 Lil : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.; Lilien, Gary L.,

c1999

1

658.827 Mil : The business of brands / Jon Miller and David Muir.; Miller, Jon,

c2004

1

658.827 Mon : Branding : from brief to finished solution / written and designed by Mono.

c2002

1

658.827 Oli : Wally Olins on brand.; Olins, Wally.

c2003

1

658.827 Pet : The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands / Rold-Herbert Peters.; Peters, Rolf-Herbert.

2009

1

658.827 Rie : The 22 immutable laws of branding / Al Ries and Laura Ries.; Ries, Al.

1999

1

658.827 Van : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; Van Gelder, Sicco,

2003

1

658.8270285467 Car : eBrands : building an Internet business at breakneck speed.; Carpenter, Phil.

2000

1

658.8270941 Dug : CoolBrands : an insight into some of Britain's coolest brands.; Dugdale, Karen.

c2007

1

658.83 Bir

3

658.83 Chi : Marketing research / Peter M. Chisnall.; Chisnall, Peter Michael,

1997

1

658.83 Kad : Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.; Kaden, Robert J.

2006

1

658.83 Kum : Essentials of marketing research.; Kumar, V.,

2002

1

658.83 Mou : Best practice in market research / edited by Peter Mouncey, Frank Wimmer.

c2007

1

658.83 Tul : Marketing research : measurement and method.; Tull, Donald S.

1993

1

658.83015118 Fra : Quantitative models in marketing research / Philip Hans Franses and Richard Paap.; Franses, Philip Hans,

2001

1

658.834 Sto : Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss.; Stone, Merlin,

c2004

1