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Record:
Author
Zeithaml, Valarie A.
Title
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Publication Info
Boston : Irwin/McGraw-Hill, 2000.
Edition
2nd ed.
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BJL Teaching Reserve
658.8 ZEI
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Descript
620p.
Edition
2nd ed.
ISBN
0071169946
0072312211
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Author
Zeithaml, Valarie A.
Subject
Service industries -- Marketing.
Customer services.
Alt author
Bitner, Mary Jo.
Descript
620p.
Edition
2nd ed.
ISBN
0071169946
0072312211
Author
Zeithaml, Valarie A.
Subject
Service industries -- Marketing.
Customer services.
Alt author
Bitner, Mary Jo.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.8 ZEI
UNTIL CLOSING
ASK at the Reading Room
Subject
Service industries -- Marketing.
Customer services.
Descript
620p.
Alt author
Bitner, Mary Jo.
ISBN
0071169946
0072312211
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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