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Author West, Douglas C., author.
Title Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
Publication Info Oxford : Oxford University Press, 2010.
Edition 2nd ed.


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 BJL Teaching Reserve  658.802 WES  UNTIL CLOSING  ASK at the Reading Room
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Descript 585p.
Edition 2nd ed.
Note Previous ed.: 2006.
ISBN 0199556601 (pbk.)
9780199556601 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author West, Douglas C., author.
Subject Marketing.
Marketing -- Management.
Strategic planning.
Alt author Ford, John B. (John Battice), 1949- author.
Ibrahim, Essam, author.
Descript 585p.
Edition 2nd ed.
Note Previous ed.: 2006.
ISBN 0199556601 (pbk.)
9780199556601 (pbk.)
Author West, Douglas C., author.
Subject Marketing.
Marketing -- Management.
Strategic planning.
Alt author Ford, John B. (John Battice), 1949- author.
Ibrahim, Essam, author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 WES  UNTIL CLOSING  ASK at the Reading Room
 BJL Reading Room 1st floor HDC  HF 5415.135 W5  4 WEEK LOAN  AVAILABLE

Subject Marketing.
Marketing -- Management.
Strategic planning.
Descript 585p.
Note Previous ed.: 2006.
Alt author Ford, John B. (John Battice), 1949- author.
Ibrahim, Essam, author.
ISBN 0199556601 (pbk.)
9780199556601 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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