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Author McDonald, Malcolm.
Title Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
Publication Info London : Kogan Page, 2008.


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 BJL Teaching Reserve  658.81 MCD  UNTIL CLOSING  ASK at the Reading Room
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Descript 197p.
Note Originally published: as How come your marketing plans aren't working?. 2002.
ISBN 0749451491 (pbk.)
9780749451493 (pbk.)
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Author McDonald, Malcolm.
Subject Marketing -- Planning.
Marketing -- Management.
Descript 197p.
Note Originally published: as How come your marketing plans aren't working?. 2002.
ISBN 0749451491 (pbk.)
9780749451493 (pbk.)
Author McDonald, Malcolm.
Subject Marketing -- Planning.
Marketing -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.81 MCD  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Planning.
Marketing -- Management.
Descript 197p.
Note Originally published: as How come your marketing plans aren't working?. 2002.
ISBN 0749451491 (pbk.)
9780749451493 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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