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Mark   Year Entries
658.8 Pal   2
658.8 Pie : Market-led strategic change : transforming the process of going to market / Nigel Piercy.; Piercy, Nigel.  1997 1
658.8 Smi : Marketing communications : an integrated approach.; Smith, P. R.  1993 1
658.8 Sto   2
658.8 Ter : International marketing.; Terpstra, Vern.  1993 1
658.8 Tvc : The marketing mix explained [videorecording] : beyond the "4 Ps" / TV Choice.; TV Choice.  2002 1
658.8 Wil : Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.; Wilson, Richard M. S.  2005 1
658.8 Win : Marketing management.; Winer, Russell S.  1999 1
658.8 Zei : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.; Zeithaml, Valarie A.  2000 1
658.800151 Mou : Quantitative analysis in marketing management.; Moutinho, Luiz.  1998 1
658.80023 Sol : Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.; Solomon, Michael R.  1999 1
658.800254678 Zef : Advertising on the Internet / Robbin Zeff, Brad Aronson.; Zeff, Robbin.  1999 1
658.800285 Dan : Strategic Internet Marketing 2.0 / Susan Dann, Stephen Dann.; Dann, Susan J.  2004 1
658.8003 Iva : Dictionary of marketing / A. Ivanovic, P.H. Collin.; Ivanovic, A.  1996 1
658.8003 Lew : The Blackwell encyclopedic dictionary of marketing.  1999 1
658.8003 Ros : Dictionary of marketing and advertising.; Rosenberg, Jerry Martin.  1995 1
658.8003 She   7
658.80083 May : Consumer kids : how big business is grooming our children for profit / Ed Mayo and Agnes Nairn.; Mayo, Ed.  c2009 1
658.80094 Phi : Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.; Phillips, Celia M.  2000 1
658.80094 Sak : European casebook on principles of marketing.  1997 1
658.800941 Key : The guide : the European directory of marketing research sources.  1997 1
658.802 And : The long tail : how endless choice is creating unlimited demand / Chris Anderson.; Anderson, Chris,  2007 1
658.802 Coh : The marketing plan.; Cohen, William A.,  2001 1
658.802 Dru : Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.; Drummond, Graeme.  2008 1
658.802 Fif : Marketing strategy : the difference between marketing and markets / Paul Fifield.; Fifield, Paul.  2007 1
658.802 Kee : Global marketing management.; Keegan, Warren J.  1995 1
658.802 Mar : Marketing in practice case studies DVD [video recording]. Vol. 1.  2004 1
658.802 Mcd   5
658.802 Osw : Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.; Oswald, Laura.  2012 1
658.802 Ott : The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.; Ottman, Jacquelyn A.  c2011 1
658.802 Pel : Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.; Pelsmacker, Patrick de,  2000 1
658.802 Pro : Strategic marketing : an introduction.; Proctor, Tony.  2000 1
658.802 Ran : Marketing strategies : a contemporary approach. / Ashok Ranchhod and Calin Gurau.; Ranchhod, Ashok.  2007 1
658.802 Ros : Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum.; Rosenbaum, Steven C.  2011 1
658.802 She : Getting more business : use proven marketing techniques and get business coming to you.; Sheridan, Sallyann.  1999 1
658.802 Ver : Marketing planning.; Verwey, Peter.  1987 1
658.802 Wes : Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.; West, Douglas C.,  2010 1
658.802 Yes : Marketing communications strategy 1998-99.; Yeshin, Tony.  1998 1
658.804 Cha : Boomer marketing : selling to a recession resistant market / Ian Chaston.; Chaston, Ian.  2009 1
658.804 Wri : Business-to-business marketing : a step-by-step guide / Ray Wright.; Wright, Ray,  2004 1
658.8040941 Pum : Business superbrands : an insight into Britain's strongest B2B brands / managing editor, Angela Pumphrey.  c2003 1
658.80722 Mon : Marketing in Europe : case studies.  1994 1
658.81 Lan : Selling and sales management.; Lancaster, Geoffrey A.,  1994 1
658.81 Mcd : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; McDonald, Malcolm.  2008 1
658.812 Ant : Customer relationship management : making hard decisions with soft numbers.  1996 1
658.812 Bee : Customer care.; Bee, Frances.  1995 1
658.812 Com : Twitter power : how to dominate your market one tweet at a time / Joel Comm.; Comm, Joel.  c2009 1
658.812 Coo : Customer care excellence : how to create an effective customer focus / Sarah Cook.; Cook, Sarah,  2010 1
658.812 Eco : Managing customer relationships : lessons from the leaders.; Economist Intelligence Unit.  1998 1
658.812 Gab : Consumers and services.; Gabbott, Mark.  1998 1
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