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Mark   Media Year
658.8040941 Pum : Business superbrands : an insight into Britain's strongest B2B brands / managing editor, Angela Pumphrey.     
      Business superbrands : an insight into Britain's strongest B2B brands / managing editor, Angela Pumph BJL; OS 658.8040941 PUM   BOOK c2003
658.80722 Mon : Marketing in Europe : case studies.     
      Marketing in Europe : case studies. BJL; 658.80722 MON   BOOK 1994
658.81 Lan : Selling and sales management.; Lancaster, Geoffrey A.,     
      Selling and sales management. BJL; 658.81 LAN   BOOK 1994
658.81 Mcd : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; McDonald, Malcolm.     
      Malcolm McDonald on marketing planning : understanding marketing plans and strategy. BJL; HF5415.13 .M369157 2008   BOOK 2008
658.812 Ant : Customer relationship management : making hard decisions with soft numbers.     
      Customer relationship management : making hard decisions with soft numbers. BJL; 658.812 ANT   BOOK 1996
658.812 Bee : Customer care.; Bee, Frances.     
      Customer care. BJL; 658.812 BEE   BOOK 1995
658.812 Com : Twitter power : how to dominate your market one tweet at a time / Joel Comm.; Comm, Joel.     
      Twitter power : how to dominate your market one tweet at a time / Joel Comm. BJL; HF5415.1265 .C646 2009   BOOK c2009
658.812 Coo : Customer care excellence : how to create an effective customer focus / Sarah Cook.; Cook, Sarah,     
      Customer care excellence : how to create an effective customer focus / Sarah Cook. BJL; HF5415.5 .C6635 2011   BOOK 2010
658.812 Eco : Managing customer relationships : lessons from the leaders.; Economist Intelligence Unit.     
      Managing customer relationships : lessons from the leaders. BJL; 658.812 ECO   BOOK 1998
658.812 Gab : Consumers and services.; Gabbott, Mark.     
      Consumers and services. BJL; 658.812 GAB   BOOK 1998
658.812 Gre : CRM at the speed of light : capturing and keeping customers in Internet real time.; Greenberg, Paul.     
      CRM at the speed of light : capturing and keeping customers in Internet real time. BJL; 658.812 GRE   BOOK 2001
658.812 Har : Customer service : a practical approach.; Harris, Elaine K.     
      Customer service : a practical approach. BJL; 658.812 HAR   BOOK 2000
658.812 Hay    
      Measuring customer satisfaction : survey design, use, and statistical analysis methods. BJL; 658.812 HAY   BOOK 1997
      Managing customer service / Jenny Hayes and Frances Dredge. BJL; 658.812 HAY   BOOK 1998
658.812 Hie : Best practices : building your business with customer-focused solutions.; Hiebeler, Robert.     
      Best practices : building your business with customer-focused solutions. BJL; 658.812 HIE   BOOK 1998
658.812 Hil : How to measure customer satisfaction / Nigel Hill, John Brierley, Rob MacDougall.; Hill, Nigel,     
      How to measure customer satisfaction / Nigel Hill, John Brierley, Rob MacDougall. BJL; 658.812 HIL   BOOK 1999
658.812 Hop : Building a service culture / Lifeskills International Ltd ; Lifeskills team of writers : Barrie Hopson ... [et al.].     
      Building a service culture / Lifeskills International Ltd ; Lifeskills team of writers : Barrie Hopso BJL; 658.812 HOP   BOOK c1999
658.812 Lin : Creating a customer focused company : 25 proven customer service strategies.; Linton, Ian.     
      Creating a customer focused company : 25 proven customer service strategies. BJL; 658.812 LIN   BOOK 1994
658.812 May : Customer services : marketing and the competitive environment.; Mayall, Carol.     
      Customer services : marketing and the competitive environment. BJL; 658.812 MAY   BOOK 1993
658.812 Mck : The relationship-based enterprise : powering business success through customer relationship management.; McKenzie, Ray,     
      The relationship-based enterprise : powering business success through customer relationship managemen BJL; 658.812 MCK   BOOK 2001
658.812 Nau : Customer satisfaction measurement and management : using the voice of the customer.; Naumann, Earl.     
      Customer satisfaction measurement and management : using the voice of the customer. BJL; 658.812 NAU   BOOK 1995
658.812 Ste : Brilliant customer service / Debra Stevens.; Stevens, Debra.     
      Brilliant customer service / Debra Stevens. BJL; HF5415.5 .S7376 2010   BOOK 2010
658.812 Wal : Customer first : a strategy for quality service.; Walker, Denis.     
      Customer first : a strategy for quality service. BJL; 658.812 WAL   BOOK 1994
658.81202854678 Ste : Customer service on the Internet : building relationships, increasing loyalty, and staying competitive.; Sterne, Jim,     
      Customer service on the Internet : building relationships, increasing loyalty, and staying competitiv BJL; 658.81202854678 STE   BOOK 2000
658.818 Men : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.; Mentzer, John T.     
      Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. BJL; HF5415.2   BOOK c2005
658.82 Mcd : Tracking advertising and monitoring brands.; McDonald, Colin,     
      Tracking advertising and monitoring brands. BJL; OS 658.82 MCD   BOOK 2000
658.82 Rij : Concepting : creating successful brands in a communication-oriented era.; Rijkenberg, Jan.     
      Concepting : creating successful brands in a communication-oriented era. BJL; 658.82 RIJ   BOOK 2001
658.82 Too : Crackingjack! : sales promotion techniques : and how to use them successfully.; Toop, Alan,     
      Crackingjack! : sales promotion techniques : and how to use them successfully. BJL; 658.82 TOO   BOOK 1991
658.827 Ada : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.; Adamson, Allen P.     
      Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. BJL; HD69.B7   BOOK 2006
658.827 Anh : Brand new justice : how branding places and products can help the developing world / Simon Anholt.; Anholt, Simon.     
      Brand new justice : how branding places and products can help the developing world / Simon Anholt. BJL; 658.827 ANH   BOOK 2005
658.827 Bec : Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.; Beck-Burridge, Martin,     
      Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and J BJL; 658.827 BEC   BOOK 2001
658.827 Che : Creating powerful brands.; De Chernatony, Leslie.     
      Creating powerful brands. BJL; 658.827 CHE   BOOK 2011
658.827 Lil : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.; Lilien, Gary L.,     
      New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangas BJL; 658.827 LIL   BOOK c1999
658.827 Mil : The business of brands / Jon Miller and David Muir.; Miller, Jon,     
      The business of brands / Jon Miller and David Muir. BJL; 658.827 MIL   BOOK c2004
658.827 Mon : Branding : from brief to finished solution / written and designed by Mono.     
      Branding : from brief to finished solution / written and designed by Mono. BJL; OS 658.827 MON   BOOK c2002
658.827 Oli : Wally Olins on brand.; Olins, Wally.     
      Wally Olins on brand. BJL; 658.827 OLI   BOOK c2003
658.827 Pet : The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands / Rold-Herbert Peters.; Peters, Rolf-Herbert.     
      The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest s BJL; 658.827 PET   BOOK 2009
658.827 Rie : The 22 immutable laws of branding / Al Ries and Laura Ries.; Ries, Al.     
      The 22 immutable laws of branding / Al Ries and Laura Ries. BJL; 658.827 RIE   BOOK 1999
658.827 Van : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; Van Gelder, Sicco,     
      Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge BJL; HD69.B7 V357 2003   BOOK 2003
658.8270285467 Car : eBrands : building an Internet business at breakneck speed.; Carpenter, Phil.     
      eBrands : building an Internet business at breakneck speed. BJL; 658.8270285467 CAR   BOOK 2000
658.8270941 Dug : CoolBrands : an insight into some of Britain's coolest brands.; Dugdale, Karen.     
      CoolBrands : an insight into some of Britain's coolest brands. BJL; HD69.B7   BOOK c2007
658.83 Bir    
      The effective use of market research : a guide for management to grow the business. BJL; 658.83 BIR   BOOK 1999
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi BJL; HF5415.2   BOOK c2004
      The international handbook of market research techniques / edited by Robin J Birn. BJL; HF5415.2   BOOK 2002
658.83 Chi : Marketing research / Peter M. Chisnall.; Chisnall, Peter Michael,     
      Marketing research / Peter M. Chisnall. BJL; HF 5415.2 C5   BOOK 1997
658.83 Kad : Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.; Kaden, Robert J.     
      Guerrilla marketing research : marketing research techniques that can help any business make more mon BJL; HF5415.2 .K24 2006   BOOK 2006
658.83 Kum : Essentials of marketing research.; Kumar, V.,     
      Essentials of marketing research. BJL; 658.83 KUM   BOOK 2002
658.83 Mou : Best practice in market research / edited by Peter Mouncey, Frank Wimmer.     
      Best practice in market research / edited by Peter Mouncey, Frank Wimmer. BJL; HF5415.2   BOOK c2007
658.83 Tul : Marketing research : measurement and method.; Tull, Donald S.     
      Marketing research : measurement and method. BJL; 658.83 TUL   BOOK 1993
658.83015118 Fra : Quantitative models in marketing research / Philip Hans Franses and Richard Paap.; Franses, Philip Hans,     
      Quantitative models in marketing research / Philip Hans Franses and Richard Paap. BJL; HF5415.2   BOOK 2001
658.834 Sto : Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss.; Stone, Merlin,     
      Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, BJL; 658.834 STO   BOOK c2004
658.8342 Bly : The essence of consumer behaviour.; Blythe, Jim.     
      The essence of consumer behaviour. BJL; 658.8342 BLY   BOOK 1997
658.8342 Eng : Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.; Engel, James F.     
      Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. BJL; HF 5415.32 E5   BOOK 1995
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