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Author De Chernatony, Leslie.
Title Creating powerful brands.
Publication Info Oxford : Butterworth-Heinemann, 2011.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 CHE  UNTIL CLOSING  ASK at the Reading Room
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Descript xxv, 483 p. : ill. ; 23 cm.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
ISBN 1856178498
9781856178495
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Author De Chernatony, Leslie.
Subject Brand name products.
Product management.
Alt author McDonald, Malcolm.
Wallace, Elaine.
Descript xxv, 483 p. : ill. ; 23 cm.
Edition 4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
ISBN 1856178498
9781856178495
Author De Chernatony, Leslie.
Subject Brand name products.
Product management.
Alt author McDonald, Malcolm.
Wallace, Elaine.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 CHE  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products.
Product management.
Descript xxv, 483 p. : ill. ; 23 cm.
Note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Alt author McDonald, Malcolm.
Wallace, Elaine.
ISBN 1856178498
9781856178495
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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