658.82 Too : Crackingjack! : sales promotion techniques : and how to use them successfully.; Toop, Alan,
1991
1
658.827 Ada : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.; Adamson, Allen P.
2006
1
658.827 Anh : Brand new justice : how branding places and products can help the developing world / Simon Anholt.; Anholt, Simon.
2005
1
658.827 Bec : Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.; Beck-Burridge, Martin,
2001
1
658.827 Che : Creating powerful brands.; De Chernatony, Leslie.
2011
1
658.827 Lil : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.; Lilien, Gary L.,
c1999
1
658.827 Mil : The business of brands / Jon Miller and David Muir.; Miller, Jon,
c2004
1
658.827 Mon : Branding : from brief to finished solution / written and designed by Mono.
c2002
1
658.827 Oli : Wally Olins on brand.; Olins, Wally.
c2003
1
658.827 Pet : The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands / Rold-Herbert Peters.; Peters, Rolf-Herbert.
2009
1
658.827 Rie : The 22 immutable laws of branding / Al Ries and Laura Ries.; Ries, Al.
1999
1
658.827 Van : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; Van Gelder, Sicco,
2003
1
658.8270285467 Car : eBrands : building an Internet business at breakneck speed.; Carpenter, Phil.
2000
1
658.8270941 Dug : CoolBrands : an insight into some of Britain's coolest brands.; Dugdale, Karen.
658.83 Chi : Marketing research / Peter M. Chisnall.; Chisnall, Peter Michael,
1997
1
658.83 Kad : Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.; Kaden, Robert J.
2006
1
658.83 Kum : Essentials of marketing research.; Kumar, V.,
2002
1
658.83 Mou : Best practice in market research / edited by Peter Mouncey, Frank Wimmer.
c2007
1
658.83 Tul : Marketing research : measurement and method.; Tull, Donald S.
1993
1
658.83015118 Fra : Quantitative models in marketing research / Philip Hans Franses and Richard Paap.; Franses, Philip Hans,
2001
1
658.834 Sto : Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss.; Stone, Merlin,
c2004
1
658.8342 Bly : The essence of consumer behaviour.; Blythe, Jim.
1997
1
658.8342 Eng : Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.; Engel, James F.
1995
1
658.8342 Hig : The next big thing : spotting and forecasting consumer trends for profit / William Higham.; Higham, William.
2009
1
658.8342 Kar : Consumer behavior and managerial decision making.; Kardes, Frank R.
1999
1
658.8342 Pet : Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.; Peter, J. Paul.
2008
1
658.8342 Rat : The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.
2003
1
658.8342 Ray : The trend forecaster's handbook / Martin Raymond.; Raymond, Martin,
658.84 Sto : The definitive guide to direct & interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake.; Stone, Merlin,
658.8402854678 Com : Information systems for business management.; Combs, Martin.
1995
1
658.8402854678 Dau : Success with electronic business : design, architecture and technology of electronic business systems / Berthold Daum and Markus Scheller.; Daum, Berthold.
2000
1
658.8402854678 Fle : Web services business strategies and architectures / edited by Peter Fletcher and Mark Waterhouse.; Fletcher, Peter.
