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Author Lehu, Jean-Marc.
Title Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
Publication Info London ; Philadelphia : Kogan Page, c2007.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEH  UNTIL CLOSING  ASK at the Reading Room
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Descript 266p.
ISBN 9780749449407 (hbk.)
0749449403 (hbk.)
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Author Lehu, Jean-Marc.
Subject Product placement in mass media.
Advertising -- Brand name products.
Product management.
Descript 266p.
ISBN 9780749449407 (hbk.)
0749449403 (hbk.)
Author Lehu, Jean-Marc.
Subject Product placement in mass media.
Advertising -- Brand name products.
Product management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEH  UNTIL CLOSING  ASK at the Reading Room

Subject Product placement in mass media.
Advertising -- Brand name products.
Product management.
Descript 266p.
ISBN 9780749449407 (hbk.)
0749449403 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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