|
|
|
|
659.1 Pac : The hidden persuaders.; Packard, Vance Oakley,
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|
|
|
The hidden persuaders.
BJL; 659.1 PAC
|
BOOK
|
1957
|
|
|
659.1 Ped : Advertisingannual2005 / edited by Martin Pedersen.
|
|
|
|
Advertisingannual2005 / edited by Martin Pedersen.
BJL; OS 659.1 PED
|
BOOK
|
c2004
|
|
|
659.1 Per : Strategic advertising management.; Percy, Larry.
|
|
|
|
Strategic advertising management.
BJL; HF5438.5 .P475 2005
|
BOOK
|
c2005
|
|
|
659.1 Pre : Advertising.; Preston, G.
|
|
|
|
Advertising.
BJL; 659.1 PRE
|
BOOK
|
1971
|
|
|
659.1 Sch : How to write a good advertisement : a short course in copywriting.; Schwab, Victor O.
|
|
|
|
How to write a good advertisement : a short course in copywriting.
BJL; 659.1 SCH
|
BOOK
|
1962
|
|
|
659.1 Sto : Copywriting.; Stobo, P.
|
|
|
|
Copywriting.
BJL; 659.1 STO
|
BOOK
|
1967
|
|
|
659.1 Tan : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; Tanaka, Keiko.
|
|
|
|
Advertising language : a pragmatic approach to advertisements in Britain and Japan.
BJL; 659.1 TAN
|
BOOK
|
1999
|
|
|
659.1 Van : Advertising transformed : the new rules for the digital age / Fons Van Dyck.; Van Dyck, Fons.
|
|
|
|
Advertising transformed : the new rules for the digital age / Fons Van Dyck.
BJL; 659.1 VAN
|
BOOK
|
2014
|
|
|
659.1 Wil : Advertising and the community.
|
|
|
|
Advertising and the community.
BJL; 659.1 WIL
|
BOOK
|
1968
|
|
|
659.1 Wri : Advertising.; Wright, Ray,
|
|
|
|
Advertising.
BJL; 659.1 WRI
|
BOOK
|
2000
|
|
|
659.102341 Car : Careers in advertising : your questions and answers.
|
|
|
|
Careers in advertising : your questions and answers.
BJL; 659.102341 CAR
|
BOOK
|
1995
|
|
|
659.1042 Fro : The image factory : consumer culture, photography and the visual content industry / Paul Frosh.; Frosh, Paul.
|
|
|
|
The image factory : consumer culture, photography and the visual content industry / Paul Frosh.
BJL; HD9708.A2
|
BOOK
|
2003
|
|
|
659.1042 Mye : Understains : the sense and seduction of advertising.; Myers, Kathy.
|
|
|
|
Understains : the sense and seduction of advertising.
BJL; 659.1042 MYE
|
BOOK
|
1986
|
|
|
659.109 Tun : Adland : a global history of advertising / Mark Tungate.; Tungate, Mark,
|
|
|
|
Adland : a global history of advertising / Mark Tungate.
BJL; 659.109 TUN
|
BOOK
|
2007
|
|
|
659.1092 Hop : My life in advertising.; Hopkins, Claude.
|
|
|
|
My life in advertising.
BJL; 659.1092 HOP
|
BOOK
|
1998
|
|
|
659.1092 Wil : Nobody's perfect : Bill Bernbach and the golden age of advertising / by Doris Willens.; Willens, Doris.
|
|
|
|
Nobody's perfect : Bill Bernbach and the golden age of advertising / by Doris Willens.
BJL; 659.1092 WIL
|
BOOK
|
c2009
|
|
|
659.1097309046 Hei : The golden age of advertising : the 60s / edited by Jim Heimann ; with an introduction by Willy Wilkerson.
|
|
|
|
The golden age of advertising : the 60s / edited by Jim Heimann ; with an introduction by Willy Wilke
BJL; 659.1097309046 HEI
|
BOOK
|
c2005
|
|
|
659.113 Wat : The one hundred greatest advertisements 1852-1958 : who wrote them and what they did.; Watkins, Julian Lewis.
|
|
|
|
The one hundred greatest advertisements 1852-1958 : who wrote them and what they did.
BJL; 659.113 WAT
|
BOOK
|
1993
|
|
|
659.13 Mcl : I'm the only one who knows what the hell is going on! : the message of Marshall McLuhan.; McLuhan, Marshall,
|
|
|
|
I'm the only one who knows what the hell is going on! : the message of Marshall McLuhan.
BJL; OS 659.13 MCL
|
BOOK
|
1967
|
|
|
659.13 Mur : Modern graphics.; Murgatroyd, Keith.
|
|
|
|
Modern graphics.
BJL; 659.13 MUR
|
BOOK
|
1969
|
|
|
659.1315 Har : Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty.; Harty, Sheila.
|
|
|
|
Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty.
BJL; LB1043.Z9 H37
|
BOOK
|
c1979
|
|
|
659.132 Ali : Copywriting.; Ali, Moi.
|
|
|
|
Copywriting.
BJL; 659.132 ALI
|
BOOK
|
1997
|
|
|
659.132 Mas : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; Maslen, Andy.
|
|
|
|
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
BJL; HF5825
|
BOOK
|
2010
|
|
|
659.133 Car : Online promotions : winning strategies and tactics.; Carmody, Bill.
|
|
|
|
Online promotions : winning strategies and tactics.
BJL; 659.133 CAR
|
BOOK
|
2001
|
|
|
659.1342 Ber : Advertising outdoors : watch this space! / David Bernstein.; Bernstein, David,
|
|
|
|
Advertising outdoors : watch this space! / David Bernstein.
BJL; OS 659.1342 BER
|
BOOK
|
2004
|
|
|
659.14 Lyo : Classic TV commercials of the 50's 60's and 70's [videorecording] / DVD executive producers Kim Lyon & Gary Peet.
|
|
|
|
Classic TV commercials of the 50's 60's and 70's [videorecording] / DVD executive producers Kim Lyon
BJL; 659.14 LYO
|
DVD
|
c2007
|
|
|
659.143 Tvc : The TV advert [videorecording] : Lucozade and Lara Croft / TV Choice.; TV Choice.
|
|
|
|
The TV advert [videorecording] : Lucozade and Lara Croft / TV Choice.
BJL; 659.143 TVC
|
DVD
|
2000
|
|
|
659.144 Ada : www.advertising / Richard Adams.; Adams, Richard,
|
|
|
|
www.advertising / Richard Adams.
BJL; 659.144 ADA
|
BOOK
|
c2003
|
|
|
659.144 Sta : Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
|
|
|
|
Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
BJL; 659.144 STA
|
BOOK
|
c2005
|
|
|
659.157 Sta : Shopper marketing : how to influence consumer decision-making at the point of purchase / edited by Markus Stahlberg and Ville Maila.
|
|
|
|
Shopper marketing : how to influence consumer decision-making at the point of purchase / edited by Ma
BJL; 659.157 STA
|
BOOK
|
2009
|
|
|
659.19302234 Gra : Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.; Gray, Jonathan
|
|
|
|
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.
BJL; PN1992.8.A32 G73 2010
|
BOOK
|
2010
|
|
|
659.1991417 Gaf : Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.; Gaffey, Sheila.
|
|
|
|
Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.
BJL; HF5415.12.I73
|
BOOK
|
c2004
|
|
|
659.2 Ali : Effective public relations.; Ali, Moi.
|
|
|
|
Effective public relations.
BJL; 659.2 ALI
|
BOOK
|
2001
|
|
|
659.2 Bly : Blog, schmog! : the truth about what blogs can (and can't) do for your business / Robert W. Bly.; Bly, Robert W.
|
|
|
|
Blog, schmog! : the truth about what blogs can (and can't) do for your business / Robert W. Bly.
BJL; HF5415.1265 .B578 2006
|
BOOK
|
c2006
|
|
|
659.2 Cen : Introducing public relations.; University of Central Lancashire.
|
|
|
|
Introducing public relations.
BJL; 659.2 CEN
|
BOOK
|
1997
|
|
|
659.2 Oli : Public relations strategy : a managerial approach / Sandra Oliver.; Oliver, Sandra.
|
|
|
|
Public relations strategy : a managerial approach / Sandra Oliver.
BJL; HD59
|
BOOK
|
c2007
|
|
|
659.202854678 Bea : Radically transparent : monitoring and managing reputations online / Andy Beal, Judy Strauss.; Beal, Andy,
|
|
|
|
Radically transparent : monitoring and managing reputations online / Andy Beal, Judy Strauss.
BJL; HD59.2 .B43 2008
|
BOOK
|
c2008
|
|
|
659.202854678 Hai : E-PR : the essential guide to public relations on the Internet.; Haig, Matt.
|
|
|
|
E-PR : the essential guide to public relations on the Internet.
BJL; 659.202854678 HAI
|
BOOK
|
2000
|
|
|
659.209 Ewe : PR! : a social history of spin / Stuart Ewen.; Ewen, Stuart.
|
|
|
|
PR! : a social history of spin / Stuart Ewen.
BJL; 659.209 EWE
|
BOOK
|
c1996
|
|
|
659.20941 Dav : Public relations democracy : public relations, politics, and the mass media in Britain / Aeron Davis.; Davis, Aeron.
|
|
|
|
Public relations democracy : public relations, politics, and the mass media in Britain / Aeron Davis.
BJL; JA85.2.G7 D38 2002
|
BOOK
|
2002
|
|
|
659.285 Row : Identity : transforming performance through integrated identity management / Mark Rowden.; Rowden, Mark.
|
|
|
|
Identity : transforming performance through integrated identity management / Mark Rowden.
BJL; 659.285 ROW
|
BOOK
|
c2004
|
|
|
659.2970941 Eng : The arts tourism marketing handbook.; English Tourist Board.
|
|
|
|
The arts tourism marketing handbook.
BJL; OS 659.2970941 ENG
|
BOOK
|
1993
|
|
|
660.6 Don : Biotechnology : friend or foe?
|
|
|
|
Biotechnology : friend or foe?
BJL; OS 660.6 DON
|
BOOK
|
1996
|
|
|
660.6 Gra : Biotechnology unzipped : promises & realities.; Grace, Eric S.
|
|
|
|
Biotechnology unzipped : promises & realities.
BJL; 660.6 GRA
|
BOOK
|
1997
|
|
|
660.6 Sla : Plant biotechnology / Adrian Slater, Nigel W. Scott and Mark R. Fowler.; Slater, Adrian.
|
|
|
|
Plant biotechnology / Adrian Slater, Nigel W. Scott and Mark R. Fowler.
BJL; 660.6 SLA
|
BOOK
|
2003
|
|
|
664 Ecc : The book of bread : from pitta to pizza.; Eccleshare, Julia.
|
|
|
|
The book of bread : from pitta to pizza.
Education Resources; 664 ECC
|
BOOK
|
1989
|
|
|
664 Tho : Making bread.; Thomson, R.
|
|
|
|
Making bread.
Education Resources; 664 THO
|
BOOK
|
1986
|
|
|
664.06 Joi : Compendium of food additive specifications : 74th meeting 2011 / Joint FAO/WHO Expert Committee on Food Additives.; Joint FAO/WHO Expert Committee on Food Additives.
|
|
|
|
Compendium of food additive specifications : 74th meeting 2011 / Joint FAO/WHO Expert Committee on Fo
BJL; OS 664.06 JOI
|
BOOK
|
2011
|
|
|
665 Bri : Our industry : petroleum.; British Petroleum.
|
|
|
|
Our industry : petroleum.
BJL; 665 BRI
|
BOOK
|
1977
|
|
|
665 Oil : North Sea oil and the environment.; Oil Development Council for Scotland.
|
|
|
|
North Sea oil and the environment.
BJL; OS 665 OIL
|
BOOK
|
1974
|
|
