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BJL CLASSMARK
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Record:
Author
Zikmund, William G.
Title
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod , Jr. and Faye W. Gilbert.
Publication Info
Hoboken, N.J. : Wiley, 2003.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 Z6
8 WEEK LOAN
AVAILABLE
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Descript
179p.
ISBN
0471429384
0471271373
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Author
Zikmund, William G.
Subject
Relationship marketing.
Customer relations.
Alt author
Gilbert, Faye W.
McLeod, Raymond.
Descript
179p.
ISBN
0471429384
0471271373
Author
Zikmund, William G.
Subject
Relationship marketing.
Customer relations.
Alt author
Gilbert, Faye W.
McLeod, Raymond.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 Z6
8 WEEK LOAN
AVAILABLE
Subject
Relationship marketing.
Customer relations.
Descript
179p.
Alt author
Gilbert, Faye W.
McLeod, Raymond.
ISBN
0471429384
0471271373
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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