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Title Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].
Related title Advertising and integrated brand promotion
Publication Info Mason, Ohio : South-Western, c2012.
Edition 6th ed., International ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5821 A2  UNTIL CLOSING  ASK at the Reading Room
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Descript 710p.
Edition 6th ed., International ed.
Note Previous ed.: published as Advertising and integrated brand promotion. 2009.
ISBN 9780538479868 (pbk.)
0538479868 (pbk.)
 Click on the terms below to find similar items in the catalogue
Subject Advertising.
Alt author Semenik, Richard J.
Related title Advertising and integrated brand promotion
Descript 710p.
Edition 6th ed., International ed.
Note Previous ed.: published as Advertising and integrated brand promotion. 2009.
ISBN 9780538479868 (pbk.)
0538479868 (pbk.)
Subject Advertising.
Alt author Semenik, Richard J.
Related title Advertising and integrated brand promotion
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5821 A2  UNTIL CLOSING  ASK at the Reading Room

Subject Advertising.
Descript 710p.
Note Previous ed.: published as Advertising and integrated brand promotion. 2009.
Alt author Semenik, Richard J.
ISBN 9780538479868 (pbk.)
0538479868 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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