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Author Altstiel, Tom.
Uniform Title Advertising strategy
Title Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
Publisher Los Angeles : SAGE, [2017]
Copyright date ©2017
Edition 4th edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5823 A4  4 WEEK LOAN  AVAILABLE

Descript xxiii, 462 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Edition 4th edition.
Note Previous edition: 2013.
ISBN 9781506315386
1506315380
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Author Altstiel, Tom.
Subject Advertising.
Alt author Grow, Jean.
Descript xxiii, 462 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Edition 4th edition.
Note Previous edition: 2013.
ISBN 9781506315386
1506315380
Author Altstiel, Tom.
Subject Advertising.
Alt author Grow, Jean.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5823 A4  4 WEEK LOAN  AVAILABLE

Subject Advertising.
Descript xxiii, 462 pages : illustrations (black and white, and colour) ; 28 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: 2013.
Alt author Grow, Jean.
ISBN 9781506315386
1506315380

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