repr. from Marketing in the seventies: proceedings of the III Asian and Pacific Marketing Conference of the International Marketing Federation, Sydney, West, 1968 pp. 11-25.
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repr. from Marketing in the seventies: proceedings of the III Asian and Pacific Marketing Conference of the International Marketing Federation, Sydney, West, 1968 pp. 11-25.
repr. from Marketing in the seventies: proceedings of the III Asian and Pacific Marketing Conference of the International Marketing Federation, Sydney, West, 1968 pp. 11-25.