Descript |
1 online resource (xii, 248 pages) : illustrations |
Content |
text txt |
Media |
computer c |
Carrier |
online resource cr |
Contents |
Globalization, media and empire: an introduction / Oliver Boyd-Barrett -- Cosmopolitans and conquistadors: empires, nations and networks / Graham Murdock -- Film and globalization / Toby Miller and Richard Maxwell -- Cyberspace, globalization and US empire / Oliver Boyd-Barrett -- Globalization, public service broadcasting and citizen responses / Granville Williams -- Regulating globalization: domestic response to international investment in China's media market / Jia Lin -- Xinhua News Agency and globalization: negotiating between the global, the local and the national / Xin Xin -- Localization strategies of international media companies: entering India in the 1990s / Geetika Pathania-Jain -- Transnational media and national vision: television in the liberalized India / Anshu Chatterjee -- Hispanic media globalization / Mercedes Medina -- Deregulation, privatization and the changing global media environment / Richard A. Gershon -- Global advertising in Asia: penetration and transformation of the transnational advertising agencies / Kwangmi Ko Kim -- Toward globalization or localization: multinational advertising in Eastern Europe / Izabella Zandberg -- Global corporations, global public relations / Liese L. Hutchison and John J. Pauly. |
Note |
Use copy Restrictions unspecified star MiAaHDL |
|
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English. |
|
. |
ISBN |
9780861969142 (electronic bk.) |
|
0861969146 (electronic bk.) |
|
0861966600 |
|
9780861966608 |
|