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Author Holt, Douglas B., author.
Title Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Publisher Oxford, United Kingdom : Oxford University Press, 2010.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.1255 .H65 2010  4 WEEK LOAN  AVAILABLE
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Descript xv, 387 pages : illustrations (black and white) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
ISBN 9780199655854 (pbk.) :
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Author Holt, Douglas B., author.
Subject Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Alt author Cameron, Douglas, author.
Descript xv, 387 pages : illustrations (black and white) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
ISBN 9780199655854 (pbk.) :
Author Holt, Douglas B., author.
Subject Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Alt author Cameron, Douglas, author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.1255 .H65 2010  4 WEEK LOAN  AVAILABLE

Subject Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Descript xv, 387 pages : illustrations (black and white) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
Alt author Cameron, Douglas, author.
ISBN 9780199655854 (pbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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