Library

TITLES (1-8 of 8)

Market research in practice series

1

Mark

Consumer insight : how to use data and market research to get closer to your customer
Stone, Merlin, 1948-
London : Kogan Page, c2004.

c2004
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.834 STO	UNTIL CLOSING	ASK at the Reading Room

2

Mark

The effective use of market research : how to drive and focus better business decisions
Birn, Robin.
London : Kogan Page, c2004.

c2004
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.83 BIR	UNTIL CLOSING	ASK at the Reading Room

3

Mark

Qualitative research : good decision making through understanding people, cultures and markets
Keegan, Sheila.
London : Kogan Page, c2009.

c2009
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.2 K2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.2 K2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.2 K2	4 WEEK LOAN	AVAILABLE

4 Mark		Qualitative research good decision making through understanding people, cultures and markets Keegan, Sheila. London : Kogan Page, c2009. Access this resource online	c2009 EBOOKS

5

Mark

Questionnaire design : how to plan, structure and write survey material for effective market researc
Brace, Ian, 1949-
London : Kogan Page, 2004.

2004
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.3 B7	8 WEEK LOAN	AVAILABLE

6

Mark

Questionnaire design : how to plan, structure and write survey material for effective market researc
Brace, Ian, 1949-
London : Kogan Page, 2008.

2008
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.3 B7	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.3 B7	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.3 B7	4 WEEK LOAN	AVAILABLE

7 Mark		Questionnaire design how to plan, structure and write survey material for effective market research Brace, Ian, 1949- London : Kogan Page, 2008. Access this resource online	2008 EBOOKS

8 Mark		Researching customer satisfaction & loyalty how to find out what people really think Szwarc, Paul. London : Kogan Page, 2005. Access this resource online	2005 EBOOKS