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TITLES (1-27 of 27)
The McGraw-Hill/Irwin series in marketing
1
Mark
  Advertising and promotion : an integrated marketing communications perspective
Belch, George E. (George Edward), 1951- author.
London : McGraw-Hill Education, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5823 B4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5823 B4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5823 B4  8 WEEK LOAN  AVAILABLE
2
Mark
  Analysis for marketing planning
Lehmann, Donald R.
Boston, Mass. : McGraw-Hill Irwin, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 L5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 L5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 L5  8 WEEK LOAN  AVAILABLE
3
Mark
  Analysis for marketing planning
Lehmann, Donald R.
Boston : McGraw-Hill/Irvin, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 L5  4 WEEK LOAN  AVAILABLE
4
Mark
  Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.
New York : McGraw-Hill, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 P4  8 WEEK LOAN  AVAILABLE
5
Mark
  Consumers
Arnould, Eric J.
Boston : McGraw-Hill/Irwin, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.32 A7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.32 A7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.32 A7  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
6
Mark
  Contemporary advertising.
Arens, William F.
Boston : McGraw-Hill/Irwin, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
7
Mark
  Contemporary advertising.
Arens, William F.
Boston, Mass. : McGraw-Hill, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 A6  8 WEEK LOAN  AVAILABLE
8
Mark
  Essentials of marketing : a global-managerial approach
Perreault, William D.
New York : McGraw-Hill/Irwin, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P4  8 WEEK LOAN  AVAILABLE
9
Mark
  Global marketing : foreign entry, local marketing, & global management.
Johansson, Johny K.
New York, N.Y. : McGraw-Hill/Irwin, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 1416 J6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 1416 J6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 1416 J6  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
10
Mark
  IMC : using advertising and promotion to build brands
Duncan, Tom (Thomas R.)
Boston, Mass. ; London : McGraw-Hill, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D9  8 WEEK LOAN  AVAILABLE
11
Mark
  International marketing
Cateora, Philip R.
Boston, Mass. : McGraw-Hill/Irwin, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 C3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 C3  8 WEEK LOAN  AVAILABLE
12
Mark
  Internet marketing : integrating online and offline strategies.
Roberts, Mary Lou.
Boston, Mass. : McGraw-Hill/Irwin, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1265 R6  8 WEEK LOAN  AVAILABLE
13
Mark
  Internet marketing intelligence : research tools, techniques, and resources.
Forrest, Edward.
Boston, Mass. : McGraw-Hill/Irwin, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 F7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 F7  8 WEEK LOAN  AVAILABLE
14
Mark
  Management of a sales force
Spiro, Rosann L.
Boston, Mass. : McGraw-Hill/Irwin, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.4 S7  8 WEEK LOAN  AVAILABLE
15
Mark
  Marketing channels : a relationship management approach
Pelton, Lou E.
Boston, Mass. : McGraw-Hill, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.129 P3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.129 P3  8 WEEK LOAN  AVAILABLE
16
Mark
  Marketing management : a strategic decision-making approach

London : McGraw-Hill, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.13 M3  UNTIL CLOSING  ASK at the Reading Room
17
Mark
  Marketing management : a strategic decision-making approach
Mullins, John W. (John Walker)
Boston, Mass. ; London : McGraw-Hill, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 M3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.13 M3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.13 M3  4 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
18
Mark
  Marketing management : knowledge and skills
Peter, J. Paul.
Boston, Mass. : McGraw-Hill, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 P4  8 WEEK LOAN  AVAILABLE
19
Mark
  Marketing management : text and cases
Lal, Rajiv.
New York, N.Y. : McGraw-Hill/Irwin, c2005.   		c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 L1  8 WEEK LOAN  AVAILABLE
20
Mark
  Marketing management : text and cases.
Dolan, Robert J.
Boston, Mass. : McGraw-Hill Irwin, c2002.   		c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 D6  8 WEEK LOAN  AVAILABLE
21
Mark
  Relationship selling sales management
Johnston, Mark W.
Boston, Mass. : McGraw-Hill/Irwin, 2005.   		2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.25 J7  8 WEEK LOAN  AVAILABLE
22
Mark
  Retailing management
Levy, Michael.
New York : McGraw-Hill Education, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5429 L6  8 WEEK LOAN  AVAILABLE
23
Mark
  Selling : building partnerships
Weitz, Barton A.
Boston, Mass. : McGraw-Hill, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.25 W4  8 WEEK LOAN  AVAILABLE
24
Mark
  Strategic marketing
Cravens, David W.
New York : McGraw-Hill Irwin, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.135 C8  4 WEEK LOAN  AVAILABLE
25
Mark
  Strategic marketing
Cravens, David W.
Boston, Mass. : McGraw-Hill, c2006.   		c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 C8  8 WEEK LOAN  AVAILABLE
26
Mark
  The survey research handbook
Alreck, Pamela L.
Boston, Mass. : McGraw-Hill/Irwin, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HN 29 A4  8 WEEK LOAN  AVAILABLE
27
Mark
  Which ad pulled best? : 40 case histories on how to write and design ads that work

Boston : McGraw-Hill/Irwin, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 W5  8 WEEK LOAN  AVAILABLE
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