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Author Irons, Ken.
Title The marketing of services : a total approach to achieving competitive advantage / Ken Irons.
Publication Info Maidenhead : McGraw-Hill, 1997.


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 BJL Reading Room 1st floor HDC  HD 9980.5 I7  4 WEEK LOAN  AVAILABLE
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Descript 254 p.
ISBN 0077090845 (pbk.)
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Author Irons, Ken.
Series The McGraw-Hill marketing for professionals series
Subject Service industries -- Marketing.
Descript 254 p.
ISBN 0077090845 (pbk.)
Author Irons, Ken.
Series The McGraw-Hill marketing for professionals series
Subject Service industries -- Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 I7  4 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Descript 254 p.
ISBN 0077090845 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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