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Author Pike, Andy, 1968- author.
Title Origination : the geographies of brands and branding / Andy Pike.
Publication Info Chichester, West Sussex : Wiley Blackwell, 2015.


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Descript xiii, 228 pages : illustrations (black and white), maps (black and white)
Contents Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 'Local' Origination . Newcastle Brown Ale 88 5 'National' Origination . Burberry 112 6 'Global' Origination . Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224
Note 200 annual accesses. UkHlHU
ISBN 9781118556399 (e-book)
9781118556276 (ePub ebook) :
9781118556399 (PDF ebook)
 Click on the terms below to find similar items in the catalogue
Author Pike, Andy, 1968- author.
Series RGS-IBG book series
RGS-IBG book series.
Subject Business names.
Branding (Marketing)
Commercial geography.
Economic geography.
Alt author Royal Geographical Society (with The Institute of British Geographers).
Descript xiii, 228 pages : illustrations (black and white), maps (black and white)
Contents Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 'Local' Origination . Newcastle Brown Ale 88 5 'National' Origination . Burberry 112 6 'Global' Origination . Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224
Note 200 annual accesses. UkHlHU
ISBN 9781118556399 (e-book)
9781118556276 (ePub ebook) :
9781118556399 (PDF ebook)
Author Pike, Andy, 1968- author.
Series RGS-IBG book series
RGS-IBG book series.
Subject Business names.
Branding (Marketing)
Commercial geography.
Economic geography.
Alt author Royal Geographical Society (with The Institute of British Geographers).

Subject Business names.
Branding (Marketing)
Commercial geography.
Economic geography.
Descript xiii, 228 pages : illustrations (black and white), maps (black and white)
Contents Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 'Local' Origination . Newcastle Brown Ale 88 5 'National' Origination . Burberry 112 6 'Global' Origination . Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224
Note 200 annual accesses. UkHlHU
Alt author Royal Geographical Society (with The Institute of British Geographers).
ISBN 9781118556399 (e-book)
9781118556276 (ePub ebook) :
9781118556399 (PDF ebook)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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