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Title Research handbook on brand co-creation [electronic resource] / theory, practice and ethical implications / edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen.
Publisher Cheltenham : Edward Elgar Publishing, 2022.


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Subject Marketing -- Social aspects.
Branding (Marketing)
Alt author Markovic, Stefan, editor.
Gyrd-Jones, Richard, editor.
Wallpach, Sylvia von, editor.
Lindgreen, Adam, editor.
Descript 1 online resource.
Content text
Media computer
Carrier online resource
Descript 20220311
ISBN 9781839105425 (e-book) :
Subject Marketing -- Social aspects.
Branding (Marketing)
Alt author Markovic, Stefan, editor.
Gyrd-Jones, Richard, editor.
Wallpach, Sylvia von, editor.
Lindgreen, Adam, editor.

Subject Marketing -- Social aspects.
Branding (Marketing)
Descript 1 online resource.
Content text
Media computer
Carrier online resource
Descript 20220311
Alt author Markovic, Stefan, editor.
Gyrd-Jones, Richard, editor.
Wallpach, Sylvia von, editor.
Lindgreen, Adam, editor.
ISBN 9781839105425 (e-book) :
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