LEADER 00000nam 2200193 a 4500
001 9781906422066
003 UkHlHU
007 t
008 000
020 9781906422066
040 UkHlHU
050 4 |fq|aHD 28 U5(78)
100 1 Beverland, Michael B.
245 10 Projecting authenticity through advertising :|bconsumer
judgments of advertisers' claims /|cMichael B. Beverland,
Adam Lindgreen, Michiel W. Vink.
260 Hull :|bUniversity of Hull,|c2008.
300 29 pages.
440 0 Research memorandum (University of Hull. Business School)
;|v78
700 1 Lindgreen, Adam.
700 1 Vink, Michiel W.