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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Record:
Author
Beverland, Michael B.
Title
Projecting authenticity through advertising : consumer judgments of advertisers' claims / Michael B. Beverland, Adam Lindgreen, Michiel W. Vink.
Publication Info
Hull : University of Hull, 2008.
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Descript
29 pages.
ISBN
9781906422066
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Author
Beverland, Michael B.
Series
Research memorandum (University of Hull. Business School) ; 78
Alt author
Lindgreen, Adam.
Vink, Michiel W.
Descript
29 pages.
ISBN
9781906422066
Author
Beverland, Michael B.
Series
Research memorandum (University of Hull. Business School) ; 78
Alt author
Lindgreen, Adam.
Vink, Michiel W.
Descript
29 pages.
Alt author
Lindgreen, Adam.
Vink, Michiel W.
ISBN
9781906422066
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