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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Halinen, Aino, 1961-
Title
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector.
Publication Info
London : Routledge, 1997.
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 H1
8 WEEK LOAN
AVAILABLE
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Descript
373p.
ISBN
0415146070
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Author
Halinen, Aino, 1961-
Series
Routledge advances in management and business studies ; 3
Subject
Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
Descript
373p.
ISBN
0415146070
Author
Halinen, Aino, 1961-
Series
Routledge advances in management and business studies ; 3
Subject
Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 H1
8 WEEK LOAN
AVAILABLE
Subject
Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
Descript
373p.
ISBN
0415146070
Persistent link to this item
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