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Author Belch, George E. (George Edward), 1951- author.
Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publisher New York, NY : McGraw-Hill Education, [2018]
Copyright date ©2018
Edition 11e.


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Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Edition 11e.
Note Previous edition: 2015.
ISBN 9781259548147 (hbk.) :
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Author Belch, George E. (George Edward), 1951- author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Alt author Belch, Michael A., author.
Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Edition 11e.
Note Previous edition: 2015.
ISBN 9781259548147 (hbk.) :
Author Belch, George E. (George Edward), 1951- author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Alt author Belch, Michael A., author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HF 5823 B4  4 WEEK LOAN  AVAILABLE

Subject Communication in marketing.
Sales promotion.
Advertising.
Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: 2015.
Alt author Belch, Michael A., author.
ISBN 9781259548147 (hbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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