LEADER 00000nam 2200229 a 4500
001 0060081988
007 t
008 040507s2002 ny a r 001 eng
020 0060081988
040 CURLLC
050 4 HF 5823 R5
100 1 Ries, Al.
245 14 The fall of advertising and the rise of PR /|cAl Ries and
Laura Ries.
260 New York :|bHarperBusiness,|c2002.
300 295p.
650 0 Advertising.
650 0 Brand name products.
650 0 Public relations.
700 1 Ries, Laura.
|