LEADER 00000pam 2200313 ab4500
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008 120815s2013 nyua 001 0 eng d
020 9780071318389|q(pbk.)
020 0071318380|q(pbk.)
035 (Uk)016151927
040 StDuBDS|beng|cStDuBDS|dUk
049 |jCU|k99016151927|lb|m+
050 4 |fq|aHF 5821 A6
082 04 659.1|223
100 1 Arens, William F.
245 10 Contemporary advertising and integrated marketing
communications.
250 14th ed. /|bWilliam F. Arens, Michael F. Weigold,
Christian Arens.
260 New York :|bMcGraw-Hill Irwin,|c[2013]
264 4 |c©2013.
300 xxxix, 722 pages :|billustrations ;|c28 cm.
500 Previous ed.: 2011.
650 0 Advertising.
700 1 Weigold, Michael F.,|d1958-
700 1 Arens, Christian.
