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Author Osterwalder, Alexander.
Title Value proposition design / written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith ; designed by Trish Papadakos.
Publication Info Hoboken, New Jersey : Wiley, 2014.


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Descript xxv, 290 pages : illustrations (colour)
Note "How to create products and services customers want."
Contents 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282
Note 400 annual accesses. UkHlHU
ISBN 9781118968079 (e-book)
9781118968055
9781118968079 (e-book)
9781118968062 (e-book)
9781118973103 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Osterwalder, Alexander.
Series Strategyzer series
Strategyzer series.
Subject Customer services -- Management.
Quality control.
Production management -- Quality control.
Business planning.
Strategic planning.
Customer relations.
Alt author Pigneur, Yves.
Bernarda, Gregory.
Smith, Alan (Designer)
Descript xxv, 290 pages : illustrations (colour)
Note "How to create products and services customers want."
Contents 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282
Note 400 annual accesses. UkHlHU
ISBN 9781118968079 (e-book)
9781118968055
9781118968079 (e-book)
9781118968062 (e-book)
9781118973103 (e-book)
Author Osterwalder, Alexander.
Series Strategyzer series
Strategyzer series.
Subject Customer services -- Management.
Quality control.
Production management -- Quality control.
Business planning.
Strategic planning.
Customer relations.
Alt author Pigneur, Yves.
Bernarda, Gregory.
Smith, Alan (Designer)

Subject Customer services -- Management.
Quality control.
Production management -- Quality control.
Business planning.
Strategic planning.
Customer relations.
Descript xxv, 290 pages : illustrations (colour)
Note "How to create products and services customers want."
Contents 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282
Note 400 annual accesses. UkHlHU
Alt author Pigneur, Yves.
Bernarda, Gregory.
Smith, Alan (Designer)
ISBN 9781118968079 (e-book)
9781118968055
9781118968079 (e-book)
9781118968062 (e-book)
9781118973103 (e-book)
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